About marie alix
English
Fluent
French
Native or bilingual
Experience
- AT InternetPartnership Marketing ManagerSOFTWARE PUBLISHINGNovember 2009 - September 2014 (4 years and 10 months)Bordeaux, FranceAs part of the development and creation of new products with technology partners:- Identification of partners among the major players in the emarketing ecosystem (emailing platform,adserver, CMS..)- Definition of the scope of the interconnection allowing to bring added value to customers- Marketing mix of new product offerings related to these partnerships (price, positioning, promotion)- Definition of the sales pitch, follow-up of the writing of various communication materials for the website, the blog,- Press release- Realization and presentation of Webinar for customers and prospects- Customer interviews and writing of Case Study
- Publicis NurunAccount ManagerDIGITAL AND ITOctober 2000 - May 2005 (4 years and 7 months)Paris, FranceAccount Manager (2003 to 2005 - budget 3M€)In charge of the budgets of Louis Vuitton, Ricard, L’Oréal, Canal Plus, Guy Savoy- Consulting in interactive strategy on issues of branding, e-commerce, CRM- Supervision and coordination of internal teams and other service providers of client projectsProjects followed: Development of multi-site platform for the Canal Plus Group, e-commerce site of Louis Vuitton, CRM strategy of the Guy Savoy group, online device of Kérastase, VVF, RicardProject Manager (2002 to 2003) - Development of the Danone.fr portal (1M€)- Monitoring of production teams, quality and budgetary control of the work carried out- Coordination with the IBM team in charge of IT developmentProject Manager (2000 to 2001)- Management of the creation and maintenance of the websites of Biotherm, Somewhere (subsidiary of theRedoute), Ricard and DanoneProjects carried out: 4 Biotherm country sites, Somewhere.fr e-commerce site, Ricard student party site, maintenance of Ricard sites
- Magma ConsultingDigital Communication ConsultantDIGITAL AND ITOctober 2014 - Today (11 years and 8 months)Bordeaux, FranceDIGITAL MARKETINGCreation of online device- Website, blog: creation, optimization, animation of content marketing- Management of your emailing campaigns (writing, creation, sending)- Creation and animation of your social networks- Implementation of performance monitoring statistics tools
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Education
- Certificate in marketingUniversity of California, Berkeley1998
- Master of Science in ManagementDauphine, Paris IX1997