Freelancer profile translated to English.
Back to original languageAbout Marie-Alice
Why write to me?
👉 You need a free and strong name.
👉 You need to find your brand's purpose.
👉 You need to position yourself.
👉 You need a logo that suits you.
👉 You need to re-inject consistency into your image.
And above all 👉You need someone who knows their stuff - and knows what to advise you. And that's good, it's my job!
My profile
⚡️ **Strategic planner**, semiologist, brand strategy consultant.
🚀 + 8 years of experience, in agencies then as a freelancer with Nouvel Stratégie.
📚 Graduated fromSorbonne**in Semiotics** in 2017 with honors.
❤️Passionateabout my job,committedto creating meaning.
My achievements
✅ 45 clients **supported, from SMEs to large groups**: Hugy, Groupe Barillet, Groupe Slama, Hotel Seb & Co, Bellegarde, Cabinet Iné, Alege, Engie, Desperados, Oneur, Linkuma, Bleu Rivière, Bon Cadre, Bastille, Wefilmbeauty, Conforama, Ciel mon amour !, Chai Pascal...
✅ 10 agenciestrustme: Canard & Cie, Centdegrès, 4uatre, Retrofutur, Alchimiste Paris, Sportive, Spoa, Freestyle, Comète, Seenk, Namibie.
👩🏻🎓 700 students **mentored**: in communication and design schools at: ISCOM (Paris, Toulouse, Lille), EFAP, Narratiiv, ESP, ECV.
My actions
✍🏻 **Naming**: creation of names, legal and competitive filtering.
💡 **Branding**: brand platform, positioning, trend analysis, benchmarking, qualitative & quantitative interviews, image audit, strategic planning.
🎨 **Visual identity**: logo, sign, social media banner, graphic charter.
✍🏻 **Storytelling**: slogan, tone of voice, editorial pillars, brand content, manifesto.
The pluses?
Agencyknow-howwithout the cost.
Ateamof partners (art director, illustrator, web developer, UI/UX designer, photographer, SEO).
Asupportiveanddedicatedaccompaniment.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km), Bordeaux (up to 50km), Lyon (up to 50km), Nantes (up to 50km), Montpellier (up to 50km)
Experience
- Nouvel StratégieStrategic PlannerCONSULTING AND AUDITSApril 2020 - Today (6 years and 2 months)Paris, Francefor bold and enthusiastic clients: Restomax, Groupe Barillet, Groupe Slama, Hotel Seb & Co, Bellegarde, Cabinet Iné, Alege, Engie, Desperados, Oneur, Linkuma, Bleu Rivière, Bon Cadre, Bastille, Wefilmbeauty, Conforama, Ciel mon amour !, Chai Pascal...for branding agencies (Centdegrès, 4uatre, Retrofutur, Namibie, Kossmoss, Alchimie)
- DenelenStrategic PlannerCONSULTING AND AUDITSFebruary 2017 - July 2017 (6 months)Paris, FranceMissions:_communication audit, benchmarking, semiological analyses, trend analysis, articles and studies._qualitative interviews, analysis of interview reports._creation of questionnaires and processing of received data (quali & quanti).Clients: Auchan International, Segex, Mondial Tissus, Dentego.
- Be DandyStrategic PlannerCONSULTING AND AUDITSMay 2018 - January 2019 (8 months)Paris, FranceMissions:_development of brand platforms and architectures._market analysis, industry codes and trends, benchmarking, qualitative interview management and analysis._semiological analyses._creation of creative briefs and monitoring of creations._content writing._naming.Clients: Novaxia, Möet & Chandon, Adden Avocats, Allez & Associés, Domaine Belargus, OTO It.
Reviews
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Education
- Expertise in Semiotics and CommunicationSHS Sorbonne2017
- Communication Strategy and ManagementIAE of Poitiers2016