Marie-Alice A.

I am responsible for the creation and management of products up to their commercialization for various sectors. For pharmacists, I develop communication items such as reusable bags and pouches, prescription holders, healthy snacks (like healthy cookies), decorative and wellness items, as well as products for in-pharmacy promotions. I also promote plant-based products and solutions for customer loyalty and differentiation of pharmacies.

In the restaurant and hotel industry, I work on decorative items, umbrellas, furniture, and various furnishing elements to enhance the customer experience while adding an aesthetic and functional touch.

I also manage a range of high-end corporate gifts, including mid-to-high-end umbrellas, with a particular focus on the quality, originality, and personalization of products to appeal to a professional clientele.

My approach involves innovation, differentiation through custom products, and integrating values such as well-being and sustainability, while meeting the specific needs of each sector.

Creation of an innovative concept around decoration and well-being: So&So, So Sweet So Déco. A committed brand offering environmentally friendly products (organic, natural, reusable, ...), made in France, handmade...

Creation of a brand image and market penetration with the creation of an e-boutique, SEO strategy, e-communication strategy... brand development strategy with a B2B network (retail and partners)...

Retail assortment, photo shoot silhouettes, marketing analysis, material book, marketing book, mood board, collection creation assistance, reporting in English, benchmark, price tracking, margin objective tracking with the purchasing department, conferences with international sales representatives for collection presentation/feedback on current collection...