Freelancer profile translated to English.
Back to original languageAbout Marie-Agnès
Are you creating your website or embarking on a redesign? Do you want to put content production at the heart of your marketing strategy to generate more qualified traffic to your website (and therefore more leads)?
➡️ I'm here to support you in writing premium, search engine optimized content.
✅ Who am I?
Specializing in Web writing and SEO optimization for 3 years, with over 15 years of experience in digital marketing within companies in the IT sector, I have written numerous blog posts, web pages, white papers, use cases, and email campaigns for network and cybersecurity integrators, SaaS and CRM platforms.
✅ What are my skills?
Web Writing: keyword selection, SEO optimization (title, meta, headings, etc.), blog post structure
SEO: relevant keyword research in your topics, semantic analysis and lexical fields, SEO audit and content audit
Editorial Strategy: persona, editorial line, 6-month editorial calendar, blog post idea generation, newsletters, 6-month premium content,
I enjoy working in a good mood and with a zen attitude while prioritizing quality work!
Ready to get started with me! Click "Propose a project" now 👆
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- FreelanceSEO Web WriterSOFTWARE PUBLISHINGMay 2021 - Today (5 years and 1 month)Draveil, FranceWriting content optimized for natural referencing and attractive to your target audience: blog posts, engaging landing pages, newsletters, and social media posts.✅ SEO Audit of your website based on the 3 pillars of referencing (technical, content, backlinks): analysis of the existing situation and provision of a clear report with suggested improvements.✅ SEO Optimization: rewriting and semantic optimization of your low-traffic content.✅ Development of your editorial strategy adapted to your objectives and audience for 6 months.✅ Creation and management of your editorial calendar in Asana.✅ KPI monitoring.My clients are mainly players in the Internet sector or software/SaaS platform publishers:👉 A specialized CRM and customer relationship management platform (SEO web writing)👉 An information site dedicated to players in engagement and the social and solidarity economy (SEO web writing),👉 An online business plan platform (SEO web writing, web pages, and conversion emails)👉 On-page audit, SEO optimization of web pages, and blog post writing for a chatbot publisher for universities and business schools👉 SEO optimization of web pages for an offshore application development company👉 Creation of SEO-optimized web pages for a wine company's website👉 Scraping and cold emailing campaign for a cybersecurity company
- TenedisDigital Marketing ManagerTELECOMMUNICATIONSMarch 2009 - September 2020 (11 years and 6 months)Les Ulis, France
- Writing blog posts
- Writing service and solution pages
- Writing posts for the LinkedIn Company Page
- Executing email campaigns (white paper downloads, newsletters, follow-ups, and invitations) with Sendinblue
- Partial website redesign: technical site audit, graphic redesign of the homepage and service pages, navigation simplification
- Natural referencing optimization of the website (+130% of keywords positioned in the Top 30)
- Implementation of Google Analytics and statistics monitoring (+36% visits; +16% pages/session; +30% average session duration)
- InterdataDigital Marketing ManagerTELECOMMUNICATIONSDecember 2015 - March 2020 (4 years and 3 months)Les Ulis, France
- Implementation of a monthly editorial calendar with internal teams
- Writing blog posts in collaboration with internal teams
- Conducting an SEO audit of the company website
- Executing B2B email campaigns with landing pages and conversion forms, routing, and results monitoring (open rate: 22%; click-through rate: 7%)
- Executing paid Sponsored Content LinkedIn campaigns
- Creating a B2B digital traffic acquisition strategy
- Monitoring KPIs in Google Analytics
- Hubspot (CRM, Marketing, Sales)
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Education
- Executive Master in Digital Project ManagementECEMA (Visiplus Academy)2019
- Master's Degree in Commercial Management and MarketingEcole nationale des Arts et Métiers (ICSV)2005
Certifications
- Voltaire CertificationProjet Voltaire2020
- Advanced Google Analytics CourseGoogle2020