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Marie AbadieMA

Marie Abadie

Account Director | Senior Content Producer

€600/day
2 projects
Paris, FR
8-15 years

Average response time: A few days

Freelancer profile translated to English.
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About Marie

As an Account Director & Content Producer, I help agencies and advertisers manage social media campaigns, 360° campaigns, and live event coverage for brands like Disney, Nike, Visa, Netflix, Air France, and ALL Accor.

My job:producing high-performing social-first content at scale. From daily editorial content to live coverage of international events, including managing 360° campaigns and coordinating creators.

My latest achievements:
  • Visa Live at Le Louvre (ft. Post Malone) x Brut - lead content producer -> 903M impressions, ExAward winner
  • Nike x PSG - video production + event on the Champs-Élysées -> 2M+ organic views in 24h
  • TikTok global Visa x Brut - editorial management and production -> up to 10 content pieces posted/day, US creators

My background:10+ years in agencies (Monks, We Are Social, Brut, Rosapark) across various sectors: entertainment, sports, culture - from film launches at the Cannes Film Festival to award-winning advertising campaigns (Grand Prix Stratégies). I have managed teams of 22 people in live production and coordinated 30+ creators for a single event.

What I offer:
  • Account Management & Project Management -> account steering, tenders, 360° activations
  • Content Production -> from pre-production to delivery, creative coordination, quality control
  • Social Media Strategy & 360° Campaigns -> strategic recommendations, deployment, amplification
  • Audit & Optimization -> communication strategies, operational workflows, production processes
I am available for assignments in content production, social media strategy, 360° campaigns, and account management.

Expertise: Social Media · Content Production · Account Management · Live Coverage · 360° Campaigns · Creative Coordination · TikTok · Instagram · Experiential Activations
  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Fluent

Can work on-site
Paris (up to 20km)

Experience

  • Monks Paris
    Account Director
    SOCIAL NETWORKS
    September 2025 - December 2025 (3 months)
    Paris, France
    Freelance Account Director, integrated into the Monks Paris team.

    DISNEY STUDIOS & DISNEY+ France
    • Management of the account strategy and social media operations for Disney France on TikTok, Instagram, X, and YouTube. 350+ content pieces produced per month. Restructuring of the strategic framework, production processes, and quality KPIs
    • Management of premium projects out of scope: premiere coverage and pop-up activations, notably the European premiere of Avatar 3 at La Seine Musicale - team sourcing, organization, and budget definition

    ALL ACCOR x PSG — Wellness Campaign 2026
    • Direction of the 360° brand campaign from strategy to deployment on social networks, CRM, website, and experiential initiatives
    • Production of social media content at the Parc des Princes with 5 PSG Champions League players as part of the partnership.
    • Management of the pre-production for a 3-day public wellness activation at Gare Saint-Lazare — coordination of the creative concept, event logistics, influencer outreach, and content production
    360° Communication Social Media Content Production Project Management Team Management
  • Amplify Agency
    Senior Freelance Producer
    SOCIAL NETWORKS
    July 2025 - August 2025 (1 month)
    Paris, France
    Senior Freelance Producer, integrated into the Amplify Paris team.

    NIKE x PSG — T90 Campaign

    Launch film for the reissue of the iconic PSG 2004 jersey
    • Production of a hero social video featuring PSG legend Pauleta for the reissue of the iconic PSG 2004 jersey
    • End-to-end production from concept to filming in Paris to final delivery.
    • Results: 2M+ organic views in 24h on the Nike Paris Instagram account

    Event for the reveal of the PSG 2025 Third Kit jersey
    • Production of a secret Nike x PSG event for 300 people on the Champs-Élysées for the reveal of the Third Kit PSG
    • Client relationship management, creative concept, art direction, location scouting
    • On-site coordination with 5 players from the PSG European Champion team
    • Management of the capture of all social media content during the event

    NETFLIX — Stranger Things, final season stunt campaign
    • Management of the pre-production and initial production phases of a large-scale media stunt for the final season of Stranger Things -> experiential activation
    Events Content Production Event Production Account Management
  • Brut.
    Account Director & Senior Producer
    SOCIAL NETWORKS
    March 2024 - June 2025 (1 year and 3 months)
    Paris, France
    Freelance Account Director & Content Producer, integrated into the Brut Brand Studio.

    VISA - GLOBAL SOCIAL MEDIA
    Management of Social Media content production and client relations between the global Visa team (US), Brut's creative teams (Paris), and an international network of creators.

    Visa Live at Le Louvre - ExAward "Best Use of Live Events for Content"
    March – June 2024
    Management of the content strategy for the 1st concert in the Cour Carrée of the Louvre (Post Malone, Kungs, Ayra Starr, RaiNao) for Visa's global social networks.
    • 80+ videos produced: teasers, live coverage, post-event including Post Malone's first visit to the Louvre
    • Backstage Live Content Factory: 12 journalists, 10 editors, in-event validation workflows, and live posting.
    • Management of 30+ content creators including Lena Situations (4M+ followers)
    • Results: 903M impressions, 9.3M interactions, +6% brand perception Gen Z

    Visa TikTok Global Account
    Nov 2024 – Apr 2025
    Management of Visa's global TikTok account as Account Director & Producer. Up to 10 content pieces produced and published per day.
    • Creation of production workflows from scratch: Notion, validation process, reporting, team coordination.
    • Management of 5 US creators, strategic and operational link between Brut (Paris) and Visa (US)
    • Live production at the Grand Dîner du Louvre 2025 and F1 Livery Launch London 2025

    Visa x Paris 2024 Olympic Games
    June – August 2024
    • 6-episode video series with 5 Olympic athletes + 1 Paralympic athlete from Team Visa: end-to-end production

    Visa - Global Brand Campaign
    April – June 2024
    • Activation of 4 international creators to amplify the global Visa campaign through social-first content

    NISSAN LEAF - Global Launch Campaign
    • International influencer campaign: creator sourcing, on-site production in Japan, reporting
    • Results: 3M+ accounts reached, 4M+ views across 3 creators
    Social Media Account Management Brand Content Content Production Influencer Marketing

Reviews

5.0

Out of 1 rating

A

Aymeric

PLUG

Reviewed on 1/7/2021

It was a pleasure working with Marie for the launch of our brand on social media. Marie was able to adapt to this "commando" mission and met our expectations in terms of communication, post creation, and campaign management to "boost" our posts and reach the maximum number of our target audience.

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Education

  • Master 2 - Marketing, Communication & International Business
    ESCE
    2016
    Master 2 - Marketing, Communication & Business International > Marketing International : Mix, Market Intelligence, Digital, CRM > Communication Internationale : Stratégique, Digitale > Business International Cursus en anglais Membre de la Conférence des Grandes Écoles
  • University exchange semester in Mexico (Master 1)
    Universidad del Valle de Mexico (Guadalajara)
    2015
    Semestre d’échange universitaire à Guadalajara, Mexique (M1) Communication Audiovisuelle :

 > Communication Organisationnelle 

> Communication Internationale 

> Post-Production 

> Production Éditoriale 

> Graphic Motion Cursus en espagnol

Skill set (37)

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