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Marie AbadieMA

Marie Abadie

Account Director | Senior Content Producer

€600/day
2 projects
San Francisco, US
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Marie

As an Account Director & Content Producer, I support agencies and advertisers in managing social media, 360°, and live event coverage campaigns for brands like Disney, Nike, Visa, Netflix, Air France, and ALL Accor.

My job:producing social-first content that performs at scale. From daily editorial content to live coverage of international events, including managing 360° campaigns and coordinating creators.

My latest achievements:
  • Visa Live at Le Louvre (ft. Post Malone) x Brut - lead content producer -> 903M impressions, ExAward winner
  • Nike x PSG - video production + event on the Champs-Élysées -> 2M+ organic views in 24h
  • TikTok global Visa x Brut - editorial management and production -> up to 10 posts/day, US creators

My background:10+ years in agencies (Monks, We Are Social, Brut, Rosapark) in various sectors: entertainment, sports, culture - from film launches at the Cannes Film Festival to award-winning advertising campaigns (Grand Prix Stratégies). I have managed teams of 22 people in live production and coordinated 30+ creators on a single event.

What I offer:
  • Account Direction & Project Management -> account management, tenders, 360° activations
  • Content Production -> from pre-production to delivery, creative coordination, quality control
  • Social Media Strategy & 360° Campaigns -> strategic recommendations, deployment, amplification
  • Audit & Optimization -> communication strategies, operational workflows, production processes
I am available for assignments in content production, social media strategy, 360° campaigns, and account management.

Expertise: Social Media · Content Production · Account Management · Live Coverage · 360° Campaigns · Creative Coordination · TikTok · Instagram · Experiential Activations
  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Fluent

Can work on-site
San Francisco (up to 20km)

Experience

  • Monks Paris
    Account Director
    SOCIAL NETWORKS
    September 2025 - December 2025 (3 months)
    Paris, France
    Freelance Account Director, integrated into the Monks Paris team.

    DISNEY STUDIOS & DISNEY+ France
    • Management of the account strategy and social media operations for Disney France on TikTok, Instagram, X, and YouTube. 350+ content pieces produced per month. Restructuring of the strategic framework, production processes, and quality KPIs.
    • Management of premium projects out of scope: premiere coverage and pop-up activations, notably the European premiere of Avatar 3 at La Seine Musicale - sourcing teams, organization, and budget definition.

    ALL ACCOR x PSG — Wellness 2026 Campaign
    • Direction of the 360° brand campaign from strategy to deployment on social media, CRM, website, and experiential initiatives.
    • Production of social media content at the Parc des Princes with 5 PSG Champions League players as part of the partnership.
    • Management of the pre-production for a 3-day public wellness activation in Gare Saint-Lazare - coordination of the creative concept, event logistics, influencer outreach, and content production.
    360° Communication Social Networks Content Production Project Management Team Management
  • Amplify Agency
    Senior Producer Freelance
    SOCIAL NETWORKS
    July 2025 - August 2025 (1 month)
    Paris, France
    Senior Producer freelance, integrated into the Amplify Paris team.

    NIKE x PSG — T90 Campaign

    Launch film for the reissue of the iconic PSG 2004 jersey
    • Production of a hero social video featuring PSG legend Pauleta for the reissue of the iconic PSG 2004 jersey.
    • End-to-end production from concept to filming in Paris to final delivery.
    *Results:2M+ organic views in 24h on the Nike Paris Instagram account.


    Event for the reveal of the PSG 2025 Third Kit
    • Production of a secret Nike x PSG event for 300 people on the Champs-Élysées for the reveal of the PSG Third Kit.
    • Client relationship management, creative concept, artistic direction, venue scouting.
    • On-site coordination with 5 players from the European Champion PSG team.
    • Management of the capture of all social media content during the event.

    NETFLIX — Stranger Things, final season stunt campaign
    • Management of the pre-production and initial production phases of a large-scale media stunt for the final season of Stranger Things -> experiential activation.
    Events Content Production Event Production Account Management
  • Brut.
    Account Director & Senior Producer
    SOCIAL NETWORKS
    March 2024 - June 2025 (1 year and 3 months)
    Paris, France
    Freelance Account Director & Content Producer, integrated into the Brut Brand Studio.

    VISA - GLOBAL SOCIAL MEDIA
    Management of Social Media content production and client relations between the global Visa team (US), Brut's creative teams (Paris), and an international network of creators.

    Visa Live at Le Louvre - ExAward "Best Use of Live Events for Content"
    March – June 2024
    Management of the content strategy for the first concert in the Cour Carrée of the Louvre (Post Malone, Kungs, Ayra Starr, RaiNao) for Visa's global social networks.
    • 80+ videos produced: teasers, live coverage, post-event including Post Malone's first visit to the Louvre.
    • Backstage Live Content Factory: 12 journalists, 10 editors, in-event validation workflows, and live posting.
    • Management of 30+ content creators including Lena Situations (4M+ followers).
    *Results:903M impressions, 9.3M interactions, +6% brand perception Gen Z.


    Visa TikTok Global Account
    November 2024 – April 2025
    Management of Visa's global TikTok account as Account Director & Producer. Up to 10 content pieces produced and published per day.
    • Creation of production workflows from scratch: Notion, approval process, reporting, team coordination.
    • Management of 5 US creators, strategic and operational link between Brut (Paris) and Visa (US).
    • Live production at the Grand Dîner du Louvre 2025 and F1 Livery Launch London 2025.

    Visa x Paris 2024 Olympics
    June – August 2024
    • 6-episode video series with 5 Olympic athletes + 1 Paralympic athlete from Team Visa: end-to-end production.

    Visa - Global Brand campaign
    April – June 2024
    • Activation of 4 international creators to amplify Visa's global campaign through social-first content.

    NISSAN LEAF - Global launch campaign
    • International influencer campaign: creator sourcing, on-site production in Japan, reporting.
    *Results:3M+ accounts reached, 4M+ views across 3 creators.
    Social Networks Account Management Brand Content Content Production Influence

Reviews

5.0

Out of 1 rating

A

Aymeric

PLUG

Reviewed on 1/7/2021

It was a pleasure working with Marie for the launch of our brand on social media. Marie was able to adapt to this "commando" mission and met our expectations in terms of communication, post creation, and campaign management to "boost" our posts and reach the maximum number of our target audience.

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Education

  • Master 2 - Marketing, Communication & International Business
    ESCE
    2016
    Master 2 - Marketing, Communication & Business International > Marketing International : Mix, Market Intelligence, Digital, CRM > Communication Internationale : Stratégique, Digitale > Business International Cursus en anglais Membre de la Conférence des Grandes Écoles
  • University exchange semester in Mexico (Master 1)
    Universidad del Valle de Mexico (Guadalajara)
    2015
    Semestre d’échange universitaire à Guadalajara, Mexique (M1) Communication Audiovisuelle :

 > Communication Organisationnelle 

> Communication Internationale 

> Post-Production 

> Production Éditoriale 

> Graphic Motion Cursus en espagnol

Skill set

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