Freelancer profile translated to English.
Back to original languageAbout Maribel
Passionate about digital marketing and data analysis, I support companies in optimizing their management for more informed and strategic decision-making.
With 15 years of experience in developing and designing digital marketing strategies, developing marketing plans, creative mindset, with a master's degree in MBA, AI, and Big Data & BI,I combine my experience, knowledge, passion, and my entire work history to provide small businesses and professionals with greater profitability, experience, and positioning.
Visit my Website:
marysmarketinglogbook.com
Learn much more about me on LinkedIn:Maribel Alfonzo Micó
And with the advances in Artificial Intelligence,I constantly update myselfto integrate Artificial Intelligence tools into marketing and creativity strategies to optimize processes.
Projects I typically work on:
- **Consulting and Training, online and in-person, in digital marketing and artificial intelligence**.
- Develop strategic marketing plans, offline and online, aligned with company objectives.
- Project planning and development.
- Create, design, and update websites in Wordpress.
- Plan, create, and design valuable content on social media and blogs.
- Video editing
- SEO writing and optimization of articles, and creation of landing pages.
- Data entry.
- Creation of dashboards in Google Analytics and Power BI.
- Create and design marketing materials, product catalogs, and promotional campaigns in CANVA Pro and In Design.
- Analyze and track CRM sales results.
- Plan, organize, and participate in corporate events.
- Presentations and creative materials.
- Creation of courses and digital communities.
- Development of email strategies.
- Data Entry
Spanish
Native or bilingual
English
Conversational
Can work on-site
Madrid (up to 20km), Madrid (up to 50km), Móstoles (up to 20km)
Experience
- Winncare SpainMarketing ManagerMEDICALApril 2023 - October 2024 (1 year and 6 months)Spain
My Roles and Tasks:
- Develop and implement strategic marketing plans, offline and online.
- Project planning and development.
- Support and assist commercial delegates (Spain & Portugal).
- Create, design, and update websites: www.wearewinncare.com & www.winncare.es.
- Plan, create, and design valuable content, managing and responding to comments and reviews.
- Create and design marketing materials, product catalogs, and promotional campaigns. General advertising.
- Product training for clients and distributors, and for new collaborators.
- Analyze and track CRM sales results (Power BI). Excel management.
- Plan, organize, and participate in corporate events.
Achievements
1. I led the development and continuity of the marketing department at Winncareindependentlyby implementing brand, communication, and positioning strategies that boosted the visibility of specialized products in the sector.2. I led the brand image in line with objectives, ensuring coherent communication.3. I significantly contributed to the success of marketing initiatives thanks to my knowledge in web analytics (Google Analytics), brand awareness, and digital marketing channel management.4. I led marketing activities and increased brand recognition by 60%.www.winncare.es - Winncare SpainMarketing AssistantMEDICALMarch 2021 - April 2023 (2 years and 1 month)Spain
My Roles and Tasks
General Objectives:Develop a comprehensive marketing plan including offline and online actions within Winncare Spain's strategy, with the company having a broad scope extending to Spain, Portugal, and LATAM.- Create, design, and update the website: www.wearewinncare.com.
- Plan, create, and design Inbound Marketing strategies for social media and blogs. Valuable content for social media.
- Create, design, and update marketing materials, catalogs, and product brochures, and materials for residences, hospitals, distributors, and orthopedic stores.
- Design promotional campaigns as well as print materials.
- Update the price list for all products.
- Plan, organize, and participate in corporate events.
- Control and manage inventory and marketing budget.
- Develop email marketing strategies for projects using the "BREVO" platform.
- Conduct competitor analysis and comparative tables for products
Achievements:
1. Increased Winncare brand visibility in the healthcare sector by 60%.2. Developed new projects to launch new products in the Spanish market (Os´Care and Easy Diag) thanks to my ability to adapt quickly. - Socarrat ArtesaníaCommunity ManagerARTS AND CRAFTSJune 2020 - September 2020 (3 months)Spain
Functions and Tasks:
- Create and design engaging content strategies (text, image, and video) for social media, building a community.
- Stay updated on digital technology trends.
- Organize and participate in events to build community and increase brand awareness.
Achievement:Increased the brand's digital presence by 15% in 3 months by optimizing the marketing strategy and improving engagement on social networks and digital platforms.https://socarratartesania.es/
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Education
- Master in Artificial Intelligence – thePowerThe Power AI2025“AI Fundamentals”, “Prompt Designer”, “Business Scenarios”, “Arte generativo”, “IA en empresa”, “Ética y legal”, “Gestión de proyectos con IA”, “Microsoft copilots”, “Excel Fundamentals”, “Power BI Fundamentals”, “Notion Fundamentals”, “Microsoft Power Platforms”. Google / Gemini
- MBAThe Power MBA2025Business model innovation / Testing de ideas / Lean Startup / validación de modelos / Business & Marketing Strategies / Power Selling / Leadership) y gestión de equipos/talento Finance & Accounting / Tecnología disruptiva y herramientas de IA y negocio digital.
Certifications
- InboundHubSpot Academy2026