Freelancer profile translated to English.
Back to original languageAbout Maria
This added value you bring on board:
No text is more sustainable in us than one that inspires our imagination.
If positive emotions are also evoked in the reader, thensympathyand atrustadvance are guaranteed!
I always adapt my writing style individually to the company, the target group, and the purpose. I particularly enjoy bringing serious, informative, technical, and scientific formats to life.
After all,every reader should feel addressedand **understand the message**.
But for the message to be effective, it must first arrive!
For this, I have sharpened my strategic skills in addition to text creation. Therefore, bothcontent strategyincluding SEO, website presence, and social media, as well ascontent writingcome from the same pen.
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Let's discuss how I can support you and bring your project to life!
My most important tools:
Storytelling- What many don't know: In the commercial field, storytelling is in the details. Often, space or purpose does not allow for building a story with characters and a plot. Therefore, every single word counts and what it triggers in the reader.
SEO (Search Engine Optimization)- Always up to date on current algorithm developments. I research keywords carefully and place them effectively. Don't worry: Keyword stuffing is now penalized by Google. Modern SEO focuses on smooth readability and engaging content.
Media Psychology- I use the know-how from my studies mainly for strategic editing - whether it's about the entire content strategy or the structure of a single text.
New
AI Proofreading- Will the text be effective? Difficult for laypeople to recognize. I offer proofreading for AI-generated texts - with prompt engineering for training your AI if needed.
German
Native or bilingual
English
Fluent
Russian
Native or bilingual
Spanish
Basic
Remote only
Primarily works remotely
Experience
- Haufe Akademie GmbH & Co. KGAuthor / Storyteller / ConceptionEDUCATION AND E-LEARNINGFebruary 2023 - April 2024 (1 year and 2 months)
Storyboard Development & Editorial Conception for a B2B E-Learning App
For a digital learning platform in the B2B sector (Haufe Sparks), I conceptualized interactive, text-based learning units on business-relevant soft skills. Based oncommunication psychology, media psychology**, and my academic background in Applied Psychology, I developed **thematic concepts**, wrote **storyboardswith a clear **storyline**, and transformed complex content into comprehensible, practical, and entertaining **learning formats**.The focus was on the creative combination of **storytelling and e-learning**: learning content was made vivid, memorable, and motivating through narrative elements. In addition to content development, I was also involved in proofreading and supervised storyboards from other authors as part of editorial quality assurance.A project that ideally combined conceptual thinking, creative writing, and psychological know-how – and was particularly fulfilling for me personally.Skills Used:StorytellingStoryboardStorylineCommunication PsychologyCreative WritingDigital CommunicationMedia PsychologyE-LearningEditorial PlanningConcept DevelopmentProofreading - MaltContent WriterSOCIAL NETWORKSJune 2024 - Today (2 years and 1 month)München, Germany
Long-term Content Partnership with Malt – SEO, Editorial & Strategic Copywriting
In my ongoing collaboration with Malt, a leading B2B platform for freelancers, I am responsible for a variety of content projects – from conception to implementation. I create SEO-optimized articles, revise existing content, manage it in the CMS Prismic, and editorially oversee diverse formats.Projects include:– two feature articles for renowned magazines (e.g., on AI and freelancer potential),– a sustainability report based on interviews with experts,– regularly translated and localized newsletters,– articles and LinkedIn posts about webinars,– onboarding checklist for interim managers including visual copywriting (e.g., LinkedIn banner texts).- Creation and/or translation of white papersFurthermore, in close collaboration with Malt and sevdesk employees, I am developing an e-book specifically for freelancers starting out – including advisory content, practical assistance, and conceptualized AI prompts to support them at every step with ChatGPT.The collaboration is characterized by trust, personal responsibility, and content versatility – a project that ideally combines strategy, creativity, and editorial sensitivity. - CAPITALOSEO Content WriterBANKING AND INSURANCENovember 2022 - November 2024 (2 years)
SEO Content Creation with Storytelling for Finance and Insurance Topics
Researching complex content from the finance and insurance sectors and presenting it in search engine-optimized texts that are understandable, target-group-oriented, and advisory – with narrative elements (storytelling) that facilitate entry and make the relevance of the topics tangible.Skills Used:SEO CopywritingStorytellingWeb ContentConsultingFinanceInsuranceBanks
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Education
- Applied Psychology (BSc.)Apollon University of Health ManagementSchwerpunkt Werbe- und Medienpsychologie + Pädagogische Psychologie
Certifications
- Fundamentals of Online MarketingGoogle Digital Academy2020
- Storytelling for Marketing and PRLinkedIn Learning2021