About Maria Victoria
The spider in the web between brand strategy, marketing plans, and creative executions.
Senior marketing and communication leader with 10+ years of experience driving brand growth, global marketing strategy, and cross-market communication for leading international brands including Magnnum, AVON, Netflix, Danone and Pernod Ricard.
Recognized for building strong client and stakeholder partnerships, leading high-performing teams, and delivering data-driven strategies that connect creativity with business impact. Experienced in both agency and corporate environments, managing global and regional campaigns across B2C sectors.
Spanish
Native or bilingual
English
Fluent
Can work on-site
Madrid (up to 50km)
Experience
- LOLA MULLENLOWEGlobal Account Director - Communication and MarketingApril 2024 - September 2025 (1 year and 5 months)Madrid, Spain• Lead global communications strategy for Unilever’s Ice Cream division (Magnum, Cornetto, Talenti), driving brand consistency and creative excellence across multiple markets.• Partner closely with senior management to align annual financial planning with strategic brand and marketing objectives.• Oversee the development of multi-channel campaigns integrating digital, traditional, and experiential activations.• Manage large-scale budgets and operational processes, ensuring efficiency and delivery against global business goals.Clients:Magnum - Ice creamCornetto - Ice creamTALENTI - Ice cream
- DAVID MadridGlobal Account Director - Communication and MarketingFebruary 2022 - March 2024 (2 years and 1 month)Madrid, SpainClients:Coca-Cola EMEAYopro and Alpro Danone - Food and beverage Beefeater (Pernod Ricard) - Spirits Ballantine’s (Pernod Ricard) - WhiskyNetflix Spain - EntertainmentSantander - Finance / Bank
- Publicis GroupeAccount Director - Communication and MarketingJuly 2021 - January 2022 (6 months)Madrid, Spain• Designed and implemented marketing campaigns for TotalEnergies focused on brand awareness and customer engagement.• Collaborated with cross-market teams to align creative direction and messaging consistency with corporate objectives.• Oversaw quality control and compliance with brand standards and legal regulations specific to the Spanish market.Client:TotalEnergies - Energy services
Reviews
Recommendations
Be the first to recommend Maria Victoria
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Degree in AdvertisingUniversity of Argentina Business School2011Degree in Advertising
- High School DegreeMaryland International Student2007High School Degree