Maria T.

I am a Performance Marketing Manager and help companies, startups, and the self-employed to use their advertising budgets data-driven – instead of burning them.

My work ranges from account audits and competitor analyses to target group and buyer persona development and ongoing campaign management. I work across platforms and choose the channel based on the target group and campaign objective.

Seven years of B2B SaaS sales at companies like Personio and HubSpot also bring something else: years of direct conversations with customers about their objections, decision criteria, and buying triggers – knowledge that directly flows into target group analysis and buyer personas. And the daily work with pipeline and conversion data in sales has made KPI-based thinking a habit for me.

I am available remotely and work in German and English.