Mariate De La Peña

As an art director, I am responsible for the conceptualization and visual development of campaigns and communication projects for various clients. My work involves translating brand strategies and messages into coherent, attractive, and aligned creative and visual proposals that meet communication objectives.

I participate in the entire creative process, from generating ideas and concepts to developing and overseeing the final pieces, ensuring visual quality and brand identity consistency. I work collaboratively with strategy, account management, copywriting, and production teams to develop integrated campaigns across different channels and formats (digital, social media, content, presentations, events, or corporate materials).

My responsibilities include the aesthetic direction of projects, creating visual proposals, preparing final artwork, supervising vendors or external collaborators when necessary, and adapting campaigns to different media. I also participate in presenting and defending creative proposals to clients.

My goal is to bring creative value to projects, guarantee the visual quality of campaigns, and contribute to bringing ideas to life effectively and in line with each client's communication strategy.

As an art director, I am responsible for the conceptualization and visual development of campaigns and communication projects for various clients. My work involves translating brand strategies and messages into coherent, attractive, and aligned creative and visual proposals that meet communication objectives.

I participate in the entire creative process, from generating ideas and concepts to developing and overseeing the final pieces, ensuring visual quality and brand identity consistency. I work collaboratively with strategy, account management, copywriting, and production teams to develop integrated campaigns across different channels and formats (digital, social media, content, presentations, events, or corporate materials).

My responsibilities include the aesthetic direction of projects, creating visual proposals, preparing final artwork, supervising vendors or external collaborators when necessary, and adapting campaigns to different media. I also participate in presenting and defending creative proposals to clients.

My goal is to bring creative value to projects, guarantee the visual quality of campaigns, and contribute to bringing ideas to life effectively and in line with each client's communication strategy.

Development and adaptation of graphic pieces for different channels and media, both digital and print. Visual execution of campaigns and content following established creative and brand guidelines.

My duties included designing and laying out materials for social media, presentations, digital pieces, corporate materials, and print graphic supports. I also adapted campaigns to different formats and prepared final artwork for production.

I collaborated with creative and account teams to ensure graphic pieces were developed coherently with the brand identity and communication objectives of each project, guaranteeing visual quality and timely delivery.