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María SolerMS

María Soler

Graphic and Editorial Designer

€205/day
Madrid, ES
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About María

I help companies, institutions, and organizations transform complex ideas into clear, coherent, and functional visual materials through graphic design, editorial design, and visual identity.

I have experience developing visual communication projects for cultural institutions, universities, and heritage sector entities, creating publications and catalogs, editorial materials, graphic campaigns, signage, exhibitions, and educational resources. I work for both print and digital media.

I approach each project holistically, from the initial concept to the preparation of final artwork, adapting proposals to different formats and ensuring a consistent visual identity across all channels. Additionally, I complement my profile with knowledge of WordPress/Elementor, digital communication, accessibility, on-page SEO/GEO, and content creation, enabling me to offer visual solutions aligned with each client's communication objectives.

If you are looking for a professional capable of developing publications, reports, catalogs, press kits, event materials, visual identity, or graphic resources with a strategic approach and attention to detail, I would be delighted to help you.
  • Spanish

    Native or bilingual

  • French

    Fluent

  • English

    Conversational

Can work on-site
Madrid (up to 20km)

Experience

  • Catedral de Segovia
    Graphic and Editorial Designer
    CULTURE
    January 2023 - October 2025 (2 years and 9 months)
    Segovia, Spain
    Design and development of graphic and editorial materials for events, exhibitions, and institutional campaigns.
    Development of coherent visual systems for print and digital media, ensuring consistent application across different formats and audiences.
    Design of signage, brochures, press kits, roll-ups, and other graphic resources to reinforce institutional communication and visitor experience.
    Preparation of final artwork and coordination with printers, suppliers, and technical teams to ensure proper graphic production.
    Management and updating of web content using WordPress and Elementor, ensuring visual consistency between the digital environment and physical materials.
    Adaptation of content for web, social media, and email marketing, following a consistent graphic line.
    Graphic Design Editorial Design Editorial Illustration Signage final artwork
  • Museo Nacional de Arqueología Subacuática (ARQVA)
    Graphic Designer and Illustrator
    CULTURE
    April 2024 - May 2024 (1 month)
    Cartagena, Spain
    Design and illustration of a collaborative mural for the Night of the Museums, adapting the proposal to the event's visual identity.
    Technical vectorization of illustrations and adaptation of the design to the exhibition space to ensure its correct installation.
    Preparation of final artwork and coordination with the printer for the production and installation of the mural.
    Illustration Vector Illustration final artwork Graphic Design Layout
  • Universidad Complutense de Madrid
    Graphic Designer and Digital Content Creator
    CULTURE
    April 2017 - April 2019 (2 years)
    Madrid, Spain
    Design of graphic, educational, and institutional materials for cultural, academic, and outreach projects.
    Creation of visual resources to enhance the communication and dissemination of museum activities.
    Visual and structural organization of content for digital spaces and development of the architecture for the museum's future website.
    Adaptation of specialized content into accessible digital formats, improving its clarity and comprehension.
    Participation in heritage digitization projects through visual documentation, photography, and digital processing of collections.
    Design of digital content focused on improving user experience and information accessibility.
    Coordination and support for teaching staff and students in activities related to the museum and its digital projects.
    Graphic Design Visual Communication Editorial Design Information Architecture Editorial Layout

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Education

  • Master's Degree in Virtual Heritage
    University of Alicante
    2016
    Máster en Patrimonio Virtual
  • Master's Degree in History and Anthropology of America
    Complutense University
    2015
    Máster en Historia y Antropología de América

Skill set

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