Freelancer profile translated to English.
Back to original languageAbout Maria
Professional with over 10 years of experience, leading and implementing globalbrand strategiesin national markets. Expert in ensuringvisual and verbal consistencyacross all touchpoints, working closely with creative teams and coordinating suppliers to maintain brand identity.
Specialized in the role of Brand Manager and KPI tracking, with a focus on consistency and adapting value propositions to local markets.
Committed to ensuring the brand consistently impacts key audiences, from clients to employees.
Spanish
Native or bilingual
Remote only
Primarily works remotely
Experience
- NoeweHead of StrategyDIGITAL AND ITOctober 2023 - Today (2 years and 9 months)Madrid, SpainStrategic branding consultancy.
- Implementation of global brand strategies in the Spanish market, ensuring their visual and verbal consistency across all touchpoints.
- Supervision and management of creative teams, aligning visual and messaging elements with the brand strategy.
- Development of Brand Guardian to ensure brand guidelines are correctly implemented by all stakeholders.
- Analysis of market trends and KPI tracking to identify improvement opportunities and maintain a strong and consistent brand.
- Coordination with suppliers to ensure the correct implementation of brand identity at points of sale and other channels.
- Caja RuralBrand Consulting / Project DesignerBANKING AND INSURANCEJuly 2016 - December 2022 (6 years and 5 months)28760 Tres Cantos, Madrid, SpainCentral banking services of the Caja Rural Group - RSI
- Strategic leadership in the digital transformation of the brand, implementing innovative projects such as the creation of the new Ruralvía digital banking, improving user experience and optimizing processes through agile methodologies.
- Design and execution of brand strategies and commercial campaigns that increased brand visibility and positioning, improving customer conversion and loyalty.
- Supervision of creative teams and development of best branding practices, ensuring consistency across all digital assets and aligning initiatives with market trends.
- Development of brand strategy projects, leading the adaptation of global initiatives at a national level.
- Close collaboration with marketing and product teams to ensure brand consistency across all digital and physical assets. Implementation of a consistent visual and verbal identity across multiple brand channels and touchpoints.
- Grupo Talentum Servicios IntegralesVisual design creativeJuly 2012 - July 2016 (4 years)28760 Tres Cantos, Madrid, SpainWorked with clients such as Grupo Varma, Uno de 50, and Cosmopolitan on corporate image and marketing strategies.
- Management of multi-channel promotional campaigns, ranging from content design for newsletters to the implementation of strategies on social media and digital platforms.
- Creation and management of promotional campaigns, maintaining visual consistency and alignment with brand strategy.
- Coordination with internal teams to develop effective brand materials aligned with the value proposition.
- Collaboration with external suppliers to ensure the correct execution of campaigns in digital and physical media.
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Education
- Behavioral Design bootcamp, Behavioral scienceThe Behavioral school2022Behavioral Design bootcamp, Behavioral science
- Master Branding PRO, Brand ManagementMasterbrand2022Master Branding PRO, Gestión de marcas