Maria Samperio Matilla

| Organizational & Operating Model Design |

Design and implementation of operating and governance models for growing teams. I have led the organizational transformation of the land acquisition area, defining key processes and collaboration schemes between functions (business, legal, engineering, technology). Additionally, I have introduced continuous improvement dynamics, tracking tools, and visibility mechanisms to align execution with strategy and facilitate decision-making.

| Business Design & Change Management |

Supporting various business units in their growth, designing business models and value propositions aligned with their strategic objectives. I have developed products, services, digital solutions, and operational structures, incorporating market analysis, pricing strategies, and co-creation dynamics with startups and external stakeholders. Activation of new functions, structuring and adapting ways of working between internal teams and partners, also facilitating the adoption of new methodologies. I have also driven internal dynamics to strengthen collaboration and critical thinking among technical and business profiles.

| Product Design & Service Delivery |

Responsible for launching banking products in new markets (Argentina, Mexico, Netherlands, and Germany): e-commerce and retail banking (P2P / P2C / B2C / B2B). I coordinated multidisciplinary teams (UX, development, legal, risk, marketing) ensuring agile, structured, and secure execution. I facilitated co-creation sessions and the design of solutions adapted to diverse regulatory and cultural contexts.