Freelancer profile translated to English.

Description

I design digital products and websites that build trust and lead to more inquiries.

My approach is user-centered: Through user research, I find out who you want to reach, what needs these people have, and how they make decisions. Based on this, I develop structures, concepts, and prototypes that guide users intuitively – not only visually appealing but also genuinely supporting them in taking the next step.

I primarily work with self-employed individuals, small businesses, and organizations, often in the areas of health, sports, coaching, SaaS, and NGOs. Many of my clients are at the beginning or want to bring more clarity to their positioning and external image.

What is particularly important to me is clarity. I don't believe in loud websites – but in websites that create trust, communicate understandably, and support your goals.

From user research and structure through UX/UI design to technical implementation (WordPress / Elementor), I accompany the entire process – from the idea through prototyping to launch.

You can find examples of my work at verymary.berlin

I am a native German speaker and work on projects in both German and English.

Languages

German
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Berlin (up to 50km)

verymary Design
UX/UI Designer & Web Designer
March 2018 - Today (8 years and 5 months)
Berlin, Germany
UX/UI design with a focus on clarity and user guidance
Conception and structure of user-centered websites
Design of modern, trustworthy designs
Implementation of websites with WordPress & Elementor
Optimization of loading times and performance
Basic technical SEO (e.g., structure, indexing)
Accessible design for better usability
Mobile optimization for all devices
Support with positioning and website content
Advice on visibility and online presence
Introduction and brief training for independent maintenance
Wordpress User Experience Design Design Thinking UX Research Elementor Pro
ÜberseeHub
UX/UI Designer
BANKING AND INSURANCE
January 2023 - December 2025 (2 years and 11 months)
Conducting user research and interviews to understand needs, behaviors, and pain points
Deriving insights into user journeys, personas, and concrete product requirements
Benchmarking and competitor analysis to identify optimization potential
Creation of wireframes, user flows, and interactive prototypes (e.g., in Figma)
Iterative improvement of digital products through usability tests and feedback from stakeholders
Close collaboration with product teams and developers to implement user-centered solutions
Figma User Experience Design UX Research Miro Maze
Cross ALM
Head of Marketing
DIGITAL AND IT
October 2020 - April 2025 (4 years and 6 months)
Berlin, Germany
Leading the website relaunch from conception to implementation – with a focus on structure, UX, and visual clarity
Developing the visual foundation of the brand (website, graphics, and marketing materials)
Designing UI designs, layouts, and web components for a consistent digital presence
Further developing brand identity across digital channels and event formats
Coordinating marketing activities and supporting content and campaign implementation
Moderating Scrum processes and promoting team collaboration
Hubspot Wordpress Scrum Master User Experience Design Elementor Pro