Description

Hi, I'm Maria! Behind every business that looks effortless online, there's someone making sure everything is planned, posted, tracked, and followed up on. That's the role I play.

I'm a marketing professional with 3+ years of experience working with U.S.-based teams, comfortable working independently, communicating async, and figuring things out without needing constant direction.

Here's what I can take off your plate:

- Social media management: content calendars, copywriting, Canva graphics, scheduling, and engagement across Instagram, LinkedIn, and Facebook

- Email marketing: full campaigns from copy and design to list segmentation, automations, and performance reporting

- VA support: inbox and calendar management, research, data entry, CRM updates, and the day-to-day that keeps things running

- Content creation: blog posts, newsletters, social captions, and visuals that stay on-brand

I'm open to freelance projects, retainers, and long-term collaborations. Tell me what you're working on and let's figure out if we're a good fit.

Industry field of expertise

Languages

Spanish
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Marte Group
Marketing Coordinator
July 2025 - Today (1 year and 1 month)
New York, NY, USA
Boutique marketing and business consulting agency based in New York. I work directly alongside the founder across every stage of client projects, helping deliver cohesive brand and marketing strategies that clients can actually execute.
- Participate in client discovery and onboarding calls alongside the founder, helping shape the creative and strategic direction from day one.
- Coordinate end-to-end brand and marketing projects: strategy, visual direction, content, email marketing, and sales pages.
- Build and manage email marketing campaigns and automated sequences using Flodesk.
- Set up and configure sales and landing pages via ThriveCart.
- Develop Instagram content concepts and copy tailored to each client's brand voice and target audience.
- Contribute to web design direction: mood boards, visual references, and layout feedback.
- Coordinate client photoshoots and virtual events: planning, logistics, and creative direction.
Empresas Villar / Villar Corp
Marketing Manager
January 2024 - June 2025 (1 year and 5 months)
Miami, FL, USA
Led the marketing function for the company, overseeing strategy, content, paid channels, and a small team, bringing more structure and consistency to how the brand showed up across digital channels.
- Built and executed integrated marketing strategies across social media, email, and paid channels.
- Led a marketing team: set direction, reviewed deliverables, and kept projects moving.
- Worked closely with sales to align campaigns with business objectives.
- Tracked performance data continuously to refine strategy and improve results.
Empresas Villar / Villar Corp
Content Creator & Data Analyst
May 2022 - December 2023 (1 year and 7 months)
Miami, FL, USA
Dual role covering both content production and the analytics side: creating the content, then looking at the numbers to see what landed and what didn't, and using that to keep improving the content strategy over time.
• - Owned content production for social media, blogs, newsleters, and marketing collateral.
• - Created graphics and visual assets for campaigns using Canva, with atention to brand consistency and visual storytelling.
• - Managed email marketing in Mailchimp: list segmentation, campaign builds, and reporting on open rates and CTR.
• - Pulled weekly and monthly analytics reports to surface trends and inform strategy.
• - Used CRM and automation tools to set up nurture sequences and personalize customer touchpoints across the full journey.