Freelancer profile translated to English.
Back to original languageAbout Marianne
For over 5 years, I have been helping companies implement and optimize their SEA campaigns.
After 2 years in an agency, I spent over 3 years as an SEA Project Manager managing multi-million euro annual budgets with acquisition strategies focused on ROI.
💡 My goal: to transform your advertising investments into profitable growth.
✅ What I offer:
SEA Audit & Strategy: comprehensive analysis of your campaigns, actionable recommendations.
Campaign Creation & Setup: Google Ads, Bing Ads, Apple Search Ads, Meta Ads.
Continuous Optimization: KPI monitoring, CPA reduction, ROAS increase.
Customized Reporting & Dashboards for clear, business-oriented tracking.
French
Native or bilingual
English
Fluent
Japanese
Conversational
Spanish
Conversational
Remote only
Primarily works remotely
Experience
- SNCF Connect & TechSEA Project ManagerTRAVEL AND TOURISMNovember 2022 - Today (3 years and 7 months)Paris, France- Management and optimization of SEA campaigns with an ROI-focused approach on Google Ads, Bing Ads, and Apple Search Ads.- Daily monitoring of budget, SEA performance indicators, competition, and demand. Contribution to regular reporting.- Optimization and updating of ad assets across all campaign types (text, images, videos).- Contribution to the definition of the annual budget strategy and any adjustments throughout the year.- Contribution to the team's operational excellence by maintaining optimal configuration of their scope in a test & learn approach. Staying updated on the latest search engine innovations and testing new features.- Contribution to supporting sales operations by proposing solutions adapted to the objectives of different initiatives.- Active participation in the advancement of SEA team projects: optimization of bidding strategies, automation, audience strategy, mobile strategy, tracking, and reporting optimization. Ensuring clear communication for project stakeholders and escalating alerts to management when necessary.- Conducting and sharing SEA and digital market intelligence to identify and anticipate future opportunities.
- AkisiwebDigital Project ManagerDIGITAL AND ITNovember 2020 - October 2022 (1 year and 11 months)Brie-Comte-Robert, France• Digital project management: client brief intake, objective definition, specification writing, planning, control of produced elements...• Creation and management of Google Ads SEA campaigns: keyword selection, ad copywriting, campaign creation and optimization, implementation of Google Tag Manager tags and conversion tracking...• Creation of Google My Business and Local Services listings• Creation and management of WordPress blogs: managing blog article writers, link building, blog creation and setup, CSS addition...• Social media management and SMA campaigns: Facebook and Facebook Ads, Linkedin, Google Maps...• SEO-optimized web writing• Recruitment and training of new employees• Management• Content creation for the Akisiweb website
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Education
- Master's Degree, Digital Project ManagementISCOD2022Mastère, Management de Projet Digital
- Master's Degree, Languages, Business and International TradeUniversity of Orléans2018Master, Langues, Affaires et Commerce International
Certifications
- Google Ads Search CertificationGoogle2025