Marianne Sicari

Creation of a flyer for the restaurant Le Comté Celte, in Saint-Etienne. This project consists of the design of an A5 double-sided flyer highlighting the restaurant's visual identity through a warm artistic direction inspired by Italian trattorias. The objective was to create a material that was both elegant, legible and attractive, while respecting a natural color palette combining green and beige, as well as a graphic universe consistent with the restaurant's menu.

The design incorporates minimalist vector illustrations representing the different dishes (pizzas, burgers, pastas, escalope, aperitif platters), in order to add rhythm and reinforce the visual aspect without overloading the composition. Particular attention was paid to the hierarchy of information, allowing for a fluid reading of the main offers such as the daily menu, set menus and specialties. This flyer thus aims to enhance the restaurant's image while optimizing its local communication.

Creation of an Instagram account and development of its communication media for upcoming concerts, while respecting the bar's personality, with the aim of attracting a younger audience.

In this context, I redesigned the artistic direction to adapt it to current social media visual codes, particularly Instagram, while preserving the authentic and friendly identity of the place. This resulted in the creation of a consistent, dynamic and easily identifiable graphic charter, designed to capture the attention of a young and active audience.

I also designed various digital communication materials (posts, stories, announcement visuals, reusable templates) to effectively promote events and ensure regular posting. Particular attention was paid to the legibility of information, visual impact, and community engagement.

Finally, this strategy aims to modernize the bar's image, strengthen its online presence, and create a stronger connection with a new audience, while promoting its musical programming and unique identity.

Creation of communication materials for associative events, including posters, invitations, and promotional visuals. Adaptation of the design of the materials to the visual identity of the association to ensure overall graphic consistency. Standardization of existing materials and visual optimization of content to improve the legibility, impact, and effectiveness of communication with the public.