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Marianne RiouMR

Marianne Riou

Editorial strategy, CSR & brand storytelling

€450/day
1 project
Paris, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Marianne

🖊️🍀 Editorial strategy, CSR & expertise valorization

I supportleaders, committed companies, communication managers, CSR managers, and organizationswho wish to clarify their positioning, enhance their expertise, and give more impact to their communications.

For over 15 years, I have been using words to serve strategies, transformations, and commitments. My approach combines editorial rigor, understanding of business challenges, and expertise in CSR topics.

My areas of intervention:

Editorial strategy & positioning
Brand storytelling, editorial lines, messaging platforms, websites, newsletters, white papers, and expert content.

CSR & sustainable development communication
CSR strategies, sustainability reports, EcoVadis, climate, carbon, governance, stakeholder engagement, and responsible communication.

Ghostwriting & thought leadership
Supporting leaders, experts, and organizations in their communications and visibility.

My preferred fields:
Sustainable development & CSR • Luxury, diamonds & high jewelry • Governance and responsible value chains • Entrepreneurship & economic development.

My approach

I came to this profession out of a love for words, meeting people, and quality information. These three pillars still guide each of my projects today.

✍️Storytelling that resonates: understanding a company, its history, and its ambitions to build a fair and authentic narrative.

🎯A strategic eye: clarifying messages, structuring communications, and highlighting what makes each organization unique.

Rigor in substance and form: accuracy, consistency, and credibility in service of meaningful content.

# Because your words have meaning and your actions have impact.
  • French

    Native or bilingual

  • English

    Fluent

  • German

    Conversational

Can work on-site
Paris (up to 50km), Caen (up to 50km), Rouen (up to 10km), Le Havre (up to 50km)

Experience

  • Entreprises Engagées
    Editorial strategy and CSR expert content
    CONSULTING AND AUDITS
    December 2025 - Today (8 months)
    Paris, France
    Support for a consulting firm specializing in CSR strategy and corporate certification in defining its editorial line and producing expert content.

    The mission involves structuring a content strategy consistent with the firm's positioning, strengthening its visibility, and enhancing its expertise on key corporate social responsibility issues.

    I am involved in the design and writing of in-depth reports and expert articles on topics such as CSR initiatives, EcoVadis assessments, climate and carbon challenges, CSRD, governance, and organizational sustainable transformation.

    The support also includes strategic thinking on editorial positioning, key messages, topics to develop, and highlighting the firm's expertise to its various audiences.

    Skills used: editorial strategy, CSR communication, expert article writing, simplification, storytelling, content marketing, brand positioning, and expertise valorization.
    CSR Editorial strategy EcoVadis Climate strategy Governance
  • Groupe international spécialisé dans le diamant et la haute joaillerie
    LinkedIn editorial strategy and ghostwriting for executives
    LUXURY GOODS
    November 2025 - June 2026 (7 months)
    Paris, France
    Strategic and editorial support for an international player in the luxury and precious materials sector in developing its corporate, CSR, and executive communication.

    The mission involved structuring a consistent editorial line and enhancing the visibility of the company and its executives through a high-value content strategy. I supported the creation of LinkedIn communications, executive ghostwriting, valorization of business expertise, and highlighting the company's CSR commitments.

    The challenge was to make complex topics such as traceability, supply chain, innovation, and sustainability issues accessible, while preserving technical credibility and authenticity of the discourse.

    The support also included bilingual (French-English) editorial management, definition of strategic themes, creation of corporate content, and building a storytelling aligned with the company's values and ambitions.

    Skills used: LinkedIn editorial strategy, executive ghostwriting, corporate and CSR communication, brand storytelling, thought leadership, and B2B writing.
    Storytelling Communication strategy CSR communication LinkedIn Ghostwriting
  • World Diamond Council
    Communication strategy and coordination of the System of Warranties
    RAW MATERIALS INDUSTRY
    September 2023 - Today (2 years and 10 months)
    Paris, France
    Strategic communication and project management support for an international organization working to strengthen integrity, transparency, and responsible practices within the diamond value chain.

    This long-term mission combines communication consulting, international coordination, stakeholder management, and management of an ethical practices self-assessment program.

    I support the organization in defining its editorial strategy and communication messages, particularly for website redesign projects, content development, and promoting its initiatives to its members and international partners.

    The mission also includes coordinating cross-functional projects, improving internal tools and processes, managing member relations, and organizing and monitoring international working groups.

    A significant part of my work is dedicated to coordinating the System of Warranties, a mechanism aimed at reinforcing good practices, due diligence, and trust within the industry. This includes monitoring self-assessment campaigns, supporting members, reporting, communication, and continuous improvement of the program.

    Skills used: communication strategy, editorial strategy, project management, international coordination, CSR communication, stakeholder engagement, governance, process improvement, and change management.
    Project management Governance Stakeholder management Change management International coordination

Reviews

5.0

Out of 1 rating

FrédéricF

Frédéric

UBY

Reviewed on 7/24/2023

Marianne was proactive in developing our white paper, very available and curious about the subject we entrusted to her. She was able to grasp a complex issue and make it accessible through a publication intended for a diverse audience without being expert. A significant part of the work involved documentary research, and Marianne did an excellent job of research and investigation to provide us with the essence of it. Always positive, she worked effectively within the allotted time, making efficient trade-offs between speed and completeness without ever compromising the quality of the output.

Recommendations

JM
MW
Julie Maldonado and 1 other person have recommended Marianne

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Education

  • Brand content, social media, digital strategy, communication, marketing
    La Fabrique à clients - Digital Marketing (Continuing Education)
    2023
    brand content, réseaux sociaux, stratégie digitale, communication, marketing
  • Professional Webmaster Certificate (partially validated - FOD), Web Management / Multimedia and Webmaster
    Cnam
    2012
    Certificat professionnel webmestre (en partie validé - FOD), Gestion du Web / multimédia et webmaster

Certifications

  • Professional Certificate in Managing Corporate CSR Strategy (Level 7, NFS 310)
    IFG Exécutive Education
    2024
    https://www.ifgexecutive.com/
    CSR report CSR and sustainable development strategy Sustainable development Environmental analysis ESG Reporting Impact report CSR Reporting HR HR project management smart city

Skill set

Categories