Marianne Lopez

With over 8 years of experience in digital agencies (Publicis, Resoneo...) in consulting and then head of marketing & communication roles, I now support B2B and B2C companies in implementing solid, results-oriented, and sustainable acquisition strategies.

My expertise revolves around the activation and optimization of the entire marketing funnel, combining content strategy, SEO, CRM, paid media, UX, and marketing automation. I am involved in both strategy design and operational management: action plans, production, team coordination, and reporting.

✅ What I can bring you:

• A clear and structured vision of your acquisition strategy

• Implementation of conversion-oriented user journeys (MQL/SQL)

• High-value content that supports your business objectives

• Continuous optimization of your campaigns and channels (SEO, inbound, paid, PR)

• An analytical perspective to manage your KPIs (traffic, leads, CAC, ROI)

I have worked for major accounts (EDF, Dolce & Gabbana, Suez, La Banque Postale, Salomon...) as well as SMEs and scale-ups, with the ability to adapt to all types of environments.

🤝 As a freelancer, I can provide strategic or operational support, for a one-off project or long-term. I am as comfortable working independently as I am interacting with your teams.

Let's discuss your business objectives and see how to turn them into concrete, measurable actions.