Freelancer profile translated to English.
Back to original languageAbout Marianne
- Art director/creative director with decades of experience in major advertising agencies (TBWA-Paris), I operate at the intersection of advertising and branding to create your visual brand identity and communication. Thus, I offer the best solutions for your communication challenges.
- Art direction, creative development of brand platforms, logo creation, print and digital advertising, graphic content design... are my core competencies.
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- Free Lance Art directorArt Director Graphic DesignerSOCIAL NETWORKSJanuary 2019 - Today (7 years and 5 months)Île-de-France, FranceFreelance♕ 25+ years of experience at Alice Conseil, BDDP, and TBWA serving clients across all sectors: automotive, insurance, SNCF, food, cosmetics… ♖ Freelance for advertising agencies needing support | Supervision of creative teams on account art direction. Conception and art direction for advertising agencies or B2B/B2C companies: brand platforms | VI System Visual Identity for brands | Expression Territory | Logo | Graphic Charter | advertising campaigns | Print, Outdoor, TV, corporate video | digital | Supervision of photo and video shoot production | graphic printing | Development of Instagram editorial line with Visual Guidelines | Illustrations | AI
- Marianne FonferrierSelf-EmployedJanuary 2020 - Today (6 years and 5 months)Île-de-France, FranceMy Offer: ➽ Create/Revitalize a visual identity and graphic universe that respects and enhances your DNA.➽ Enhance/Revise your image with the right design for your Instagram content, ads, flyers, brochures… to attract the interest of your potential clients.➽ Deploy/Create your communications within a global marketing strategy, to maximize the ROI of your advertising budget and differentiate you from your competitors.✺ Photo/Video Shoot Production Supervision | Graphic Printing Supervision✺ Effective Collaboration with other Independents: Experts in 360° Strategic and Operational Approach, Copywriters, Strategic Planners.✺ Talent Scouting: photographers, illustrators, stylists, sound engineers, production managers.
- TBWA\WorldwideCreative DirectorJuly 1991 - August 2018 (27 years and 1 month)Île-de-France, FranceCreative Director for SNCF corporate communication, SNCF Voyages, IDTGV, OuiGo (2014-2016): TV, outdoor advertising, radio, digital, DELSEY, LGBT, MICHELIN, MAPPA SPONTEX, PRINCIPALITY OF MONACO... Leading teams on major pitches: SEPHORA, KIABI, McCain, Sarenza, ... Won pitches for VICHY and PRINCIPALITY OF MONACO. Conception and art direction of advertising campaigns for MICHELIN, SNCF, NISSAN, AIDES, AMNESTY INTERNATIONAL, MCDONALD'S, LA REDOUTE, CETELEM, ETC… ♘ Numerous award-winning campaigns: SNCF, AIDES, NISSAN, LA REDOUTE, HOLLYWOOD CHEWING GUM, PRINCIPALITY OF MONACO, NISSAN, MCDONALD'S, MCCAIN, DELSEY, Inter-LGBT, GMF (all-media campaigns and films).
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Education
- Visual communication and design, generalÉcole nationale supérieure des arts décoratifs1988Design et communication visuelle, général
- Baccalaureateensaama1983Baccalauréat