Freelancer profile translated to English.
Back to original languageAbout Mariane
Writing its description... But doesn't want to be like everyone else so takes its time... To keep you waiting: digital marketing, e-commerce, social networks, SEO, newsletter, automation, blog posts, facebook ads...
French
Native or bilingual
English
Fluent
Chinese
Conversational
Remote only
Primarily works remotely
Experience
- ALTORE GARMENTSWeb Marketing ManagerE-COMMERCEOctober 2020 - February 2022 (1 year and 4 months)E-commerce:
- Website creation (HTML / Shopify)
- Responsible for the eShop and orders (tracking, returns)
- Integration of new features and optimization of website ergonomics based on customer feedback
- Boosting sales during promotional periods, implementing promotions
- Setting up Facebook Shop and Instagram Shop
Marketing, Digital, and Communication:- Newsletter creation and automation (Sendinblue)
- Launching and optimizing Facebook Ads campaigns
- Creation of social media content (dynamic photos & videos on Instagram, Facebook, and Tiktok)
- SEO optimization (keywords, internal links, blog posts, text content...)
Development:- Key position recruitment
- Supervision of employees (2 interns)
- Implementation of personalized and eco-responsible packaging (cardboard, bubble wrap, tissue paper...)
- Negotiation of partnerships and collaborations with athletes and sports influencers (Sylvain Court among others, world trail running champion)
- Negotiation of sponsored articles and ad pages in specialized magazines
- EmmayliMarketing ManagerE-COMMERCEMay 2018 - September 2020 (2 years and 4 months)Paris, FranceManagement of two brands Mama GETZNER & Wax MAMA and a New York branch:Mama GETZNERE-commerce:
- 100% responsible for the eShop and orders
- Complete website redesign (Magento > Shopify)
- Integration of new features and optimization of website ergonomics based on customer feedback
- Boosting sales during promotional periods, implementing promotions
- E-reputation: setting up a Google reviews campaign (automation)
Marketing, digital & communication:- Newsletter creation and Automation setup (Mailchimp & Sendinblue)
- Facebook Ads campaigns
- SMS campaigns
- Social media content creation
- Organization of a photoshoot: creation of outfits, recruitment of models and photographer
- Writing blog posts
Projects:- Creation of a new accessory line (headbands and tote bags)
- Integral management of our production in China of plastic bags and shopping bags (prototype creation, price and deadline negotiation)
- Creation of cosmetics (brand name, logo, positioning, products, packaging creation, exchanges with the laboratory)
- Creation of WAX MAMA (see below)
Management:- Recruitment of 3 employees
- Supervision of several employees
- Stock management and replenishment for the New York store
Wax MAMAE-commerce- 100% responsible for the eShop and orders
- Boosting sales during promotional periods, implementing promotions
- E-reputation: setting up a Google reviews campaign (automation)
Marketing, digital & communication- Website, brand name, logo, visual identity, and positioning creation
- Newsletter creation and Automation setup (Sendinblue)
- Automation of lead capture in the relevant audience
- Facebook Ads campaigns
- Social media content creation
- Blog creation, article writing
- Vanessa BrunoProduct Owner Assistant for AccessoriesLUXURY GOODSJune 2017 - January 2018 (7 months)Ăle-de-France, France- Collection monitoring: collection meeting with Art Director, selection of samples from PremiĂšre Vision, proposals for special operations and exclusives- Development: material sourcing, supplier meetings, fabric and leather purchases/orders, creation of product nomenclature sheets, launch, sending, receiving, and validation of prototypes, meetings with manufacturers for product adjustments before and after the showroom- Marketing: benchmark of French and Asian markets, preparation of marketing and sales tools; Lookbook, Linesheet, Material Book
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Education
- Master of ManagementPSB Paris School of Business2016Grade Master, Management du luxe
- Bachelor's Degree, ChineseUniversité Paul Valéry (Montpellier III)2014Licence, Chinois