Freelancer profile translated to English.
Back to original languageAbout María
Doctorate in Social Communication, with over 11 years of experience in applied research, social analysis, communication, and project management.
I help consultancies, organizations, and teams better understand their audiences, detect relevant insights, and transform complex information into clear and actionable strategic decisions.
I can help you with projects in:
✦ Qualitative Research: methodological design, interview guides, in-depth interviews, focus groups, thematic analysis, and insight identification.
✦ Strategic Consulting: interpretation of results, definition of action lines, and development of recommendations for communication, reputation, corporate culture, employee experience, or stakeholder relations.
✦ Project Management: planning, team and supplier coordination, milestone tracking, client liaison, and deliverable supervision.
✦ Material Development: reports, executive presentations, insight documents, specialized content, and client materials.
My differential contribution combines methodological rigor, analytical capacity, and strategic vision. I don't just collect information: I delve into what lies behind discourses and behaviors, connect findings with the social context, and translate them into useful criteria for guiding projects and making decisions more clearly.
I have worked with companies, consultancies, agencies, and foundations on projects related to communication, reputation, trust, digital culture, social transformation, and new generations. I can join for a specific phase or accompany the project from start to finish.
Spanish
Native or bilingual
English
Fluent
Can work on-site
Madrid (up to 50km)
Experience
- AutónomaStrategic ConsultantOctober 2024 - Today (1 year and 9 months)Community of Madrid, SpainI support applied research, strategic consulting, and project management projects related to communication, reputation, organizational culture, innovation, and social impact. I conduct fieldwork, analyze qualitative information, and translate findings into insights, recommendations, and useful materials for each team and context.
- Corporate Excellence - Centre for Reputation LeadershipStrategic ConsultantNovember 2024 - Today (1 year and 8 months)I contribute to transforming evidence, conceptual frameworks, and social analysis into useful materials—articles, reports, one-pagers, insights, and strategic content—that help strengthen the relationship between organizations and their stakeholders, especially in scenarios of change, uncertainty, or reputational transformation.
- MazinnBusiness Analyst & Project ManagerJanuary 2024 - June 2024 (5 months)I collaborated on applied research and strategic analysis projects for brands and organizations in contexts where understanding young audiences was key to guiding decisions on positioning, innovation, communication, or internal culture.I worked on projects for brands such as Mahou, Risi, El Corte Inglés, GMG, and Diageo.
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Education
- Doctorate in Social CommunicationUniversidad CEU San Pablo2024Doctorado en Comunicación Social
- Introduction to Consumer BehaviorUniversity of Miami Herbert Business School2025Introducción al comportamiento del consumidor