About Mariana
English
Native or bilingual
Spanish
Native or bilingual
Experience
- Publicis GroupeProduct Owner (Search Inventory | Build tool | Digital Platforms)DIGITAL AND ITDecember 2024 - Today (1 year and 6 months)Dallas, United StatesLed Lexus.com cloud migration with minimal issues, maintaining 100% client retention. Delivered SIT and Build Your Vehicle enhancements, boosting platform analytics month-over-month. Manage ongoing site maintenance and enhancements aligned with Lexus's digital roadmap and Own and prioritize product backlog based on business goals, technical feasibility, and user needs. Translate stakeholder input into actionable user stories and product features, Collaborating with developers, UX, QA, producers, and strategy to ensure successful delivery.
- Publicis GroupeClient Partner/Account Management Supervisor ( E-commerce & Search Inventory)DIGITAL AND ITFebruary 2023 - December 2024 (1 year and 10 months)Dallas, United StatesManaged cross-functional platform and campaign teams for Search Inventory and Lexus e-commerce tool, for Lexus USA, Lexus Mexico and Toyota USA Supported client retention and account growth through strategic planning and delivery. Conducted quarterly plannings and check-ins to assess campaign performance and adjust strategies. Aligned platform/marketing efforts across channels and regional markets. Analyzed data to improve outcomes and optimize digital product performance. Successfully launched Search Inventory experience, increasing visits and conversions MoM.
- Publicis GroupeClient Partner/Account SupervisorAUTOMOBILEOctober 2022 - February 2023 (4 months)Dallas, United StatesManaged client communications, timelines, and project budgets. Played a key role in creative/technical solution planning and sale presentations. Guided integrated teams across strategy, XD, development, and creative. Supported KPI tracking and ensured 100% client retention for multiple quarters. Streamlined workflows for increased delivery consistency.
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Education
- LeadershipPrinciplesHarvardBusinessSchool-USA2024LeadershipPrinciples
- Bachelor'sDegreeinVisualCommunication-(Graduated)UniversidaddelaComunicación,MexicoCity2011Bachelor'sDegreeinVisualCommunication-(Graduated)