Mariana Pipan

Category Management processes for assigned accounts. Sales analysis, turnover, stock days, stockouts, prices. Consumer behavior analysis and decision tree. Product assortment improvement proposals. Planogramming. Creation of display proposals by category for all formats and for the incorporation of new products. Clients: L'oreal, Nestle Purina, Reckitt Benckiser, Mead Johnson Nutrition, Mc Cain, Kelloggs

Responsible for category development in different formats and at the point of sale. Lead and develop the team to achieve area objectives. Coordinate the annual category review plan and monitor its progress. Category improvement proposals based on performance and market analysis. Store remodeling and opening monitoring. Interaction with Sales and Operations. Direct reports: 6 Position: Formats Coordinator (June 2011 to October 2012) Responsible for Supercenter and Supermarket formats regarding store layouts, displays, and assortment. Analysis and proposal of layouts to identify improvement opportunities and deviations to enhance the shopping experience. Assortment coverage and in-store inventory days analysis. Regional competitor analysis. Interaction with Sales, Operations, and Format Divisional teams.

Brands: Granja del Sol, Patitas, and Vienissima Main functions: Planning, development, and monitoring of commercial activity for all channels, based on the defined strategy. Activity measurement to evaluate its effectiveness. Market and competitor analysis. Monitoring of publications. Design and development of POP materials and development of end caps and shelf theming. Support to Marketing at the point of sale regarding campaigns, launches, and promotions. Budget administration and control. Interaction with Sales, Marketing, Purchasing, and Agencies.