Freelancer profile translated to English.

Description

I'm Mariana, a consultant in product marketing, B2B content, and community building, with a specialization in podcasts. Before going freelance, I was the first PMM at fabriq (B2B SaaS, 70+ people) where I built the go-to-market, pricing, and sales enablement foundations from scratch.

In parallel, I co-founded Cash Confidences, a media brand focused on women's financial independence: 40+ episodes, 15K LinkedIn followers, partnerships with Boursorama and Mastercard, and features in Madame Figaro and ELLE Magazine.

I work with scale-ups and entrepreneurs who want to structure their visibility, launch a serious podcast, or build a community that generates real business impact, not just noise.

What I do specifically:

- Product positioning & go-to-market (outsourced PMM)

- Podcast creation and production from A to Z

- Community building & management

- LinkedIn ghostwriting and B2B editorial strategy

I work in French, English, Portuguese, and Spanish.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Fluent
Portuguese
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 30km)

Cash Confidences
Co-founder
PRESS AND MEDIA
January 2024 - Today (2 years and 5 months)
Paris, France
- Creation and management of a media brand on women's financial independence: 40+ episodes, 15K LinkedIn followers, featured in Madame Figaro and ELLE Magazine.
- High-engagement LinkedIn posts: 100K and 150K impressions
- Negotiation and closing of corporate partnerships: Boursorama (official sponsor season 4), Mastercard, Goodvest, Enerfip, La Première Brique, Meria, HouseBase, We Are Olivia, etc.
- Creation and management of the Cash Confidences Challenge, an educational program on investment: 5 editions, 500+ participants.
- 15+ conferences and workshops in companies (Bouygues Telecom, Action'elles, La Ruche, Cellenza, Malt, etc.) and coordination of a team of service providers (audio editing, video, design).
Podcast Creation Community Building Partnerships Content Creation Press Relations
fabriq
Product Marketing Manager
SOFTWARE PUBLISHING
December 2022 - June 2024 (1 year and 6 months)
Paris, France
- First PMM of the startup: built all go-to-market, product positioning, and sales enablement processes from scratch in a 70+ person B2B SaaS company.
- New pricing plan designed and adopted in less than a month, with creation of upsell processes in coordination with the operations team.
- Complete website redesign to make it a true acquisition channel, in collaboration with the marketing team.
- Cross-functional coordination (product/ops/sales/marketing): accelerated decision-making and real-time information alignment.
- Redesign of the "fabriq club" (quarterly client event) to increase engagement and participation rate.
Product Marketing Go-to-Market (GTM) Strategy Product Positioning Sales Enablement Pricing
Accurafy
LinkedIn Ghostwriter & Editorial Strategy
PRIVATE EQUITY
October 2025 - Today (8 months)
Paris, France
- LinkedIn ghostwriting for an Accurafy partner, an investment fund: editorial line, publication calendar, and post writing.
- Posts reaching 100K+ impressions;
LinkedIn Ghostwriting Personal Branding Editorial Strategy B2B Content Finance