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Mariana MergulhaoMM

Mariana Mergulhao

Product Marketing & Community | Go-to-Market, Podcast, B2B

€600/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Mariana

I'm Mariana, a consultant in product marketing, B2B content, and community building, with a specialization in podcasts. Before going freelance, I was the first PMM at fabriq (B2B SaaS, 70+ people) where I built the go-to-market, pricing, and sales enablement foundations from scratch.

In parallel, I co-founded Cash Confidences, a media brand focused on women's financial independence: 40+ episodes, 15K LinkedIn followers, partnerships with Boursorama and Mastercard, and features in Madame Figaro and ELLE Magazine.

I work with scale-ups and entrepreneurs who want to structure their visibility, launch a serious podcast, or build a community that generates real business impact, not just noise.

What I do specifically:
- Product positioning & go-to-market (outsourced PMM)
- Podcast creation and production from A to Z
- Community building & management
- LinkedIn ghostwriting and B2B editorial strategy

I work in French, English, Portuguese, and Spanish.
  • French

    Native or bilingual

  • English

    Native or bilingual

  • Spanish

    Fluent

  • Portuguese

    Native or bilingual

Can work on-site
Paris (up to 30km)

Experience

  • Cash Confidences
    Co-founder
    PRESS AND MEDIA
    January 2024 - Today (2 years and 5 months)
    Paris, France
    - Creation and management of a media brand on women's financial independence: 40+ episodes, 15K LinkedIn followers, featured in Madame Figaro and ELLE Magazine.
    - High-engagement LinkedIn posts: 100K and 150K impressions
    - Negotiation and closing of corporate partnerships: Boursorama (official sponsor season 4), Mastercard, Goodvest, Enerfip, La Première Brique, Meria, HouseBase, We Are Olivia, etc.
    - Creation and management of the Cash Confidences Challenge, an educational program on investment: 5 editions, 500+ participants.
    - 15+ conferences and workshops in companies (Bouygues Telecom, Action'elles, La Ruche, Cellenza, Malt, etc.) and coordination of a team of service providers (audio editing, video, design).
    Podcast Creation Community Building Partnerships Content Creation Press Relations
  • fabriq
    Product Marketing Manager
    SOFTWARE PUBLISHING
    December 2022 - June 2024 (1 year and 6 months)
    Paris, France
    - First PMM of the startup: built all go-to-market, product positioning, and sales enablement processes from scratch in a 70+ person B2B SaaS company.
    - New pricing plan designed and adopted in less than a month, with creation of upsell processes in coordination with the operations team.
    - Complete website redesign to make it a true acquisition channel, in collaboration with the marketing team.
    - Cross-functional coordination (product/ops/sales/marketing): accelerated decision-making and real-time information alignment.
    - Redesign of the "fabriq club" (quarterly client event) to increase engagement and participation rate.
    Product Marketing Go-to-Market (GTM) Strategy Product Positioning Sales Enablement Pricing
  • Accurafy
    LinkedIn Ghostwriter & Editorial Strategy
    PRIVATE EQUITY
    October 2025 - Today (8 months)
    Paris, France
    - LinkedIn ghostwriting for an Accurafy partner, an investment fund: editorial line, publication calendar, and post writing.
    - Posts reaching 100K+ impressions;
    LinkedIn Ghostwriting Personal Branding Editorial Strategy B2B Content Finance

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Education

  • Master in Management
    HEC Paris
    2021
    Programme Grande École
  • MSc Entrepreneurship
    École Polytechnique
    2021
    Double diplôme HEC

Skill set

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