Freelancer profile translated to English.
Back to original languageAbout Mariana
I help fashion, retail, and lifestyle companies grow through conversion-oriented content strategies and digital experiences.
I design and execute social media strategies, visual assets, and landing pages that not only communicate but also attract, convert, and generate business.
My approach combines creativity, aesthetics, and e-commerce vision to build coherent, differentiated, and profitable digital universes.
Thanks to my experience leading e-commerce and digital strategy, I bring a 360-degree business view that connects content, branding, and conversion in a real and measurable way.
I work with projects seeking to differentiate themselves, elevate their digital presence, and transform their content into tangible results.
Spanish
Native or bilingual
Remote only
Primarily works remotely
Experience
- MultiópticasHead of Ecommerce & Digital Strategy | Social Media, Websites, and CRM Focused on ConversionHEALTH AND WELLNESSMay 2025 - January 2026 (8 months)Madrid, SpainI led the strategy and evolution of the e-commerce channel, driving its growth, scalability, and alignment with business objectives in an omnichannel environment.• Defined and executed the digital strategy with a focus on channel growth, profitability, and efficiency.• Led the complete redesign of the e-commerce platform with Flat 101, improving user experience, architecture, and conversion.• Coordinated marketing, technology, and product teams to ensure business-aligned execution.• Integrated e-commerce, CRM, and acquisition channels, creating a coherent and scalable digital ecosystem.
- MultiopticasHead of Ecommerce & CRM ManagerHEALTH AND WELLNESSMarch 2024 - April 2025 (1 year and 1 month)Madrid, SpainI led the structuring of the e-commerce channel and designed and implemented the CRM strategy from scratch in an omnichannel environment.• Defined e-commerce processes and structure to professionalize its operations.• Designed and implemented CRM (Salesforce) with automations and customer journeys.• Activated acquisition channels: social media, content, and email marketing.• Analyzed data and continuously optimized channel performance.
- El Corte InglésEcommerce ManagerE-COMMERCEJune 2023 - March 2024 (9 months)Madrid, SpainI managed and optimized brands' digital presence within the e-commerce channel, improving their visibility, content, and performance.• Defined and optimized brand presence in the online channel, improving content, product pages, and user experience.• Coordinated digital campaigns (display, email marketing, and promotions), from execution to results analysis.• Identified improvement opportunities on pages and landing pages, optimizing navigation and conversion.• Ensured consistency between content, product, and commercial strategy to maximize visibility and sales.
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Education
- Technician in Fashion Aesthetics Design and ManagementUADE2019Tecnico en Diseño y Gestión de Estéticas para la Moda
- Master in Digital Marketing & E-commerceEAE Business School2026Master Marketing Digital & E-commerce