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Mariana Castillo CMC

Mariana Castillo C

Communication Designer

€100/day
Bogotá, CO
3-7 years

Average response time: 1 hour

About Mariana

I help businesses create digital experiences that attract, convert, and retain customers.

With experience in UX/UI Design, Branding, SEO, and Digital Marketing, I bridge the gap between strategy, design, and performance. I don't just create visually appealing brands and websites, I build experiences that support business growth and measurable results.

My expertise includes:
• UX/UI Design (Figma, Wireframing, Prototyping, User Flows)
• Brand Identity & Visual Systems
• Website Design & Optimization
• SEO & Search Performance
• Data Analytics & Performance Tracking
• Digital Marketing Strategy

From initial research and creative direction to implementation and optimization, I manage projects with a strategic and user-centered approach. My background in design and marketing allows me to make decisions based on both aesthetics and data.

Whether you're launching a new brand, redesigning a website, or looking to improve your digital presence, I'm here to help turn ideas into impactful experiences.

Clear communication, collaboration, and delivering quality work on time are priorities in every project.
  • Spanish

    Native or bilingual

  • English

    Fluent

  • Italian

    Basic

Remote only
Primarily works remotely

Experience

  • Publicis
    Associate Search Analyst
    AUTOMOBILE
    January 2026 - Today (6 months)
    Bogotá, Bogota, Colombia
    • ● Execute and optimize paid search campaigns (Google Ads) focused on performance, conversion, and efficiency.
    • ● Analyze campaign data, keywords, and search intent to improve CTR, Quality Score, and ROI.
    • ● Collaborate with strategy and analytics teams to align search campaigns with broader digital marketing objectives.
    Marketing Paid Search Social Ads programmatic Strategic planning
  • Farmatodo
    SEO Specialist
    E-COMMERCE
    July 2024 - January 2026 (1 year and 6 months)
    Bogotá, Bogota, Colombia
    • ● Improved organic positioning and online visibility for health and personal care products through on-page and technical SEO strategies.
    • ● Conducted advanced keyword research and optimized product descriptions to increase search relevance and organic traffic.
    • ● Monitored performance using analytics tools, ensuring sustained organic growth and continuous optimization of SEO-friendly content.
    SEO Digital Marketing Strategic planning Webdesign Marketing
  • Mancii
    UX Junior Designer
    EDUCATION AND E-LEARNING
    May 2024 - September 2024 (4 months)
    Bogotá, Bogota, Colombia
    • ● Contributed to the modernization of brand identity and user experience to improve conversion rates.
    • ● Led a rebranding process and designed interfaces and optimized landing pages for key clients (including Universidad Libre) using Figma and UX/UI principles.
    • ● Achieved measurable improvements in user experience, website interaction, and conversion performance.
    HTML/CSS Diseño UX/UI Webdesign Figma Figma Ui

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Education

  • Master of Science
    City University of Miami
    2026
    Master of Science
  • Communication Design
    Universidad El Bosque
    Communication Design

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