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María Muñoz GarcíaMM

María Muñoz García

Marketing

€230/day
Madrid, ES
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About María Muñoz

I have worked coordinating Marketing teams atGoogle**, **MicrosoftSpain,Loreal**, **Air Europaand **Lexus**.

I wasChief of Staffof a political party for 5 years in the Congress of Deputies. (One of the three major parties). I coordinated the communication team and managed the social networks of the party leader.

In 2020 I openedmy own company Falloderaccord.comHere I identify the interferences that prevent your message from reaching the audience you are looking for.

A raccord failure is a failure in cinema. That scene where Julia Roberts eats a donut and suddenly in the next shot it's a croissant.

Sometimes we think that a message leaves the sender and magically reaches the receiver, but in 2025 the context conditions the message.

-The authority of the sender
-The competence of the medium
-The rules (and algorithms) that make your message arrive or not
-Your audience

I work on the processes that the client goes through so that you meet your communication objectives and of course when this goes well... of sale.

-I do Personal Branding, I have a program that you can do so that your offline reputation has the same reflection online, the program is called ANTI PERSONAL BRAND (I don't believe in the gurus who tell you that to succeed you need to be yourself. What you need is to have a plan and work on what is perceived of you).

-I do copywriting audits so that your texts sell for you.

-I work on your brand strategy so that you meet your business objectives.
  • English

    Fluent

  • French

    Conversational

  • Spanish

    Native or bilingual

Can work on-site
Madrid (up to 50km), Madrid (up to 10km)

Experience

  • Fallo de Raccord
    I design stories so that your brand is one of those that make you take out your credit card
    SOCIAL NETWORKS
    June 2019 - Today (7 years)
    Madrid, Spain
    𝑊ℎ𝑒𝑛 𝑡ℎ𝑒 𝑡𝑟𝑒𝑒𝑠 𝑑𝑜𝑛'𝑡 𝑙𝑒𝑡 𝑦𝑜𝑢 𝑠𝑒𝑒 𝑡ℎ𝑒 𝑓𝑜𝑟𝑒𝑠𝑡, 𝑦𝑜𝑢 ℎ𝑎𝑣𝑒 𝑡𝑜 𝑐𝑢𝑡 𝑡ℎ𝑒𝑚 𝑑𝑜𝑤𝑛.

    Strategic consulting to have a clear plan and objectives that are met.

    -I work on what is perceived of your brand so that you sell more.
    -I do personal branding. Politicians, podcasters, journalists and businessmen have worked with me (you can ask for references).

    BECAUSE LEAVING THE VALUE OF YOUR PRODUCT TO THE RANDOM UNDERSTANDING OF OTHERS DOESN'T SEEM LIKE A GOOD IDEA

    www.falloderaccord.com
    Copywriting Copy Communication strategy Strategic planning Branding
  • Congreso de los Diputados
    Digital Strategist and team coordinator
    SOCIAL NETWORKS
    October 2016 - Today (9 years and 8 months)
    Madrid, Spain
    I have coordinated the communication team and managed the networks of the party leader.

    I created a training that I gave to Deputies to design better ways to apply their personal branding, I called it: Instagram for politicians who do not believe in Instagram.
    Instagram Instagram Marketing Social media training Training Personal branding Political discourse
  • Air Europa
    Digital Strategist and coordinator of the Digital Marketing team
    SOCIAL NETWORKS
    July 2014 - October 2016 (2 years and 3 months)
    Madrid, Spain
    I was responsible for coordinating the digital agencies of the three brands. (Design, content and analytics). I was responsible for coordinating a team of 42 people who were part of the Digital Team of the three brands: Air Europa, Halcón Viajes and Hoteles BeLive.
    Instagram Marketing Email marketing Online reputation Inbound marketing Content marketing

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Education

  • Master of Video on the Internet and Audiovisual Communication
    Universidad CEU San Pablo
    2011
  • Degree in Journalism
    Universidad Rey Juan Carlos
    2009

Skill set

Categories