Mariam Sakho

Handling media requests, sending visuals, monitoring coverage... Participating in the organization of key events for partner brands: collection launches, press & influencer events, special operations… (Prada, Byredo, Amouage, Glossier…) Deploying influence strategy on different channels (Instagram, Tiktok, Linkedin…) Managing daily influencer relations: identification, contact, product shipments Proposing creative collaboration formats (Prada, Makeup Forever)

Creation and publication of video and photo content (Tiktok, Instagram, Youtube...) Development of an engaged community: + 270,000 subscribers combined, + 50 million views Building a brand image Collaboration with beauty and fashion brands (press events, partnerships) Development of editorial strategy across different social networks (Tiktok, Instagram, Youtube) Analysis of market performance and trends, competitive intelligence Obtaining the Responsible Commercial Influence Certificate issued to creators who have validated their knowledge of the main rules governing Influencer marketing, issued by ARPP

Managing complex customer requests, analyzing needs and creating solutions in accordance with brand instructions Independently managing e-commerce customer relations with a team of 5 people: Phone, Live Chat, and Emails (in French and English) Monitoring and participating in the creation and execution of new e-commerce processes Reporting and information sharing between customer relations, purchasing, and logistics teams. Coordination with the Middle and Back Office teams with regular reports for social media and brand logistics