Freelancer profile translated to English.
Back to original languageAbout Mariam
Lead Product Manager with 8+ years of experience in high-stakes digital products, often in complex environments (multi-stakeholder, institutional, or high-volume).
I typically intervene in contexts where the product needs to reach a new level: large-scale launch, scaling up, or loss of impact due to a lack of structure.
My role is then to:
- clarify strategy and priorities
- rebuild solid learning loops (field, data, user feedback)
- and realign teams and stakeholders around informed product decisions
During my assignments, I have notably:
- ledthe launchandscalingof products used by several million users (pass Culture, Mes Points Permis)
- structureddiscovery approachesandprioritization frameworksin environments with low product maturity
My approach is pragmatic and impact-oriented: quickly understand what is truly blocking users, and create the conditions to make product decisions that maximize value, for both users and the business.
I intervene on:
- productvisionandstrategy
- taking overstruggling products
- structuringdiscoveryand feedback loops
I can also support product teams in their maturity development (mentoring, practice structuring).
French
Native or bilingual
English
Fluent
Georgian
Native or bilingual
Russian
Fluent
Can work on-site
Paris (up to 50km)
Experience
- PERmuteProduct ManagerBANKING AND INSURANCEJune 2025 - November 2025 (5 months)Paris, FranceContext:B2B SaaS platform for insurers and wealth managers, aiming to digitize and secure retirement savings transfers in a multi-stakeholder and highly regulated ecosystem.Role:First Product ManagerMissions:
- Definition of the product vision and strategy for structuring the product
- Implementation of a Product Discovery process and creation of a research repository
- Design of complex user journeys in a regulated environment involving multiple stakeholders
- Prototyping and organization of user tests to validate product hypotheses
- Alignment of business, technical, and user needs
Results:- Establishment of product foundations: vision, discovery process, user knowledge base
- Validation of the first user journeys ready for industrialization
- OCTO TechnologyLead Product I Product CoachPUBLIC SECTORNovember 2022 - September 2025 (2 years and 10 months)Paris, France
Ministry of Solidarity
Context:National project to modernize and standardize the processing of claims in the health, social, and medico-social sectors.Missions:- Definition of the product vision and strategic framework for a national tool
- Alignment of multiple administrations with divergent processes around a unified user experience
- Facilitation of workshops to promote product culture and agile practices
- Design of user journeys compatible with standardization and public governance requirements
Results:- Establishment of a product framework shared by the different administrations
- Definition of unified journeys facilitating claims processing
Ministry of the Interior - Mes points permis
Context:Modernization of the driving license information system with the development of several products for state agents and drivers.Missions:- Leading several products in ahigh user volumeenvironment.
- Implementation ofa feedback loopand a research system centralizing user knowledge.
- Definition of product priorities and roadmap management
- Monitoring product impact with a focus onaccessibilityandreliability
- Integration of discovery, ideation, and user testing practices within the development team
Results:- Over 4 million users in less than a year.
- 20,000 visits/day.
- Accessibility score of 91%
France Travail Mission
- Coaching intrapreneurs on the product approach.
- Supporting management in the creation and launch of a Product & Design Office, including defining its operating model and internal practices.
- Pass CultureProduct ManagerCULTUREDecember 2020 - November 2022 (1 year and 11 months)Paris Metropolitan Area, FranceContext:Web & mobile application aimed at facilitating access to culture and diversifying cultural practices for young people in France. A strategic product supported by the State and widely deployed nationwide.Missions:
- Leading the launch and scaling of the mobile application during the national rollout.
- Managing product crisis during the rollout (infrastructure overload & identity verification service outage), coordinating product, support, and operations teams for immediate and sustainable solutions.
- Stabilizing the user journey: account creation, credit acquisition, fraud prevention (in coordination with support, fraud, and operations).
- Optimizing the acquisition and activation of young users.
- Launching the product extension to a new target audience (15-17 years old).
- Defining OKRs, building roadmaps.
- Implementing feedback loops and co-leading a community of 8 PMs.
Results:- Transition from an experimental phase to over3M+users.
- App ranked in the top 5 on stores with a rating of4.7/5.
- OKRs achieved between80% and 90%.
- Launches and extensions carried out without incidents thanks to robust journeys.
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Education
- Programming for Everybody (Getting Started with Python) Chair Communication and Brand Strategy Digital Marketing and Communication Certificate 1stProgramming for Everybody (Getting Started with Python) Chaire Communication et Stratégie de Marque Digital Marketing and Communication Certificate 1st
- Master of Science (MS)ESSEC Business School2016Master of Science (MS)