Freelancer profile translated to English.

Description

Hello! I'm Micaela, a Senior Graphic Designer with over 10 years of experience specializing in branding, visual communication, and digital marketing for technology companies and B2B environments. I currently reside in Barcelona and have immediate availability for local or remote projects in Europe. My focus is not only on creating aesthetic designs but on connecting creativity with business results.

Industry field of expertise

Languages

Spanish
Native or bilingual
English
Conversational

Workplace preferences

Can work on-site

Barcelona (up to 50km)

Visma Latam
Senior Graphic Designer
SOFTWARE PUBLISHING
December 2020 - Today (5 years and 8 months)
Design of digital assets for campaigns on Google Ads and Meta Ads aimed at lead generation.
• ● Development of visual content for social media, email marketing, and website.
• ● Editing and production of promotional and institutional videos.
• ● Development of visual identities for different companies and group areas.
• ● Coordination of a team of up to 3 designers and management of multiple simultaneous projects.
• ● Collaboration with marketing and performance teams to optimize campaign results.
• ● Utilization of AI applied to design.
Content Marketing Graphic Design Social Media Design Team Leadership Newsletter Design
Freelance
Graphic Designer
PRESS AND MEDIA
March 2014 - Today (12 years and 5 months)
• ● Creation of complete visual identities: logos, graphic systems, and brand manuals.
• ● Design of advertising campaigns and digital content for social media.
• ● Development of printed materials: catalogs, flyers, brochures, and packaging. Implementation of digital marketing campaigns on Google Ads and Meta Ads. Design of merchandising and promotional items.
La Agencia/Comunicaciones Sudamericanas
Graphic Designer
January 2018 - January 2020 (2 years)
Argentina
Design of digital assets for marketing campaigns aimed at lead generation for commercial and political company environments. Development of animated banners, videos, and audiovisual material for social media. Creation and management of digital content calendars. Design of institutional materials and internal communication. Photo editing and graphic production.