Freelancer profile translated to English.
Back to original languageAbout Maria
Hello! I am a professional in the digital environment with experience in both digital marketing and web management, as well as audiovisual content creation. I have worked on projects related to e-commerce, SEO, social media, web platform management, and digital strategy, combining a creative and technical vision oriented towards results.
I offer services for the management and creation of web pages (WordPress, WooCommerce), SEO positioning, social media management, digital content creation, and user experience (UX/UI) optimization. Additionally, I handle the audiovisual aspect by creating photography, video, and visual content for brands, events, and digital campaigns.
I adapt easily to different types of projects and clients, bringing organization, creativity, and a strategic vision focused on improving the digital presence and online communication of each brand.
Shall we talk? I'd be delighted to meet you!
German
Basic
French
Conversational
English
Fluent
Spanish
Native or bilingual
Catalan
Conversational
Can work on-site
Madrid (up to 50km), Barcelona (up to 0km), Toledo (up to 10km), Segovia (up to 10km), Guadalajara (up to 10km)
Experience
- EU Business School (Educación)Web & SEO ManagerDecember 2024 - February 2026 (1 year and 2 months)Barcelona, Spain• • Led the Web and SEO team within the Online Marketing department, managing a team of 3 profiles (Web Content, SEO Specialist, and Web Designer), including planning, objective tracking, and professional development.• • Directed the integral project of corporate website renovation, from strategic definition to launch, coordinating internal stakeholders and external providers.• • Designed, implemented, and optimized organic strategies aimed at lead generation, aligned with global objectives and joint digital marketing strategy.• • Cross-functional collaboration with heads and managers from different departments (Marketing, IT, Communications, Admissions, etc.) to ensure strategic coherence and efficient execution of digital initiatives.• • Managed the relationship with the external development company (international team), including requirements definition, deliverable tracking, and quality control.• • Responsible for organic visibility (SEO), user experience (UX), and web performance in multiple markets and languages.• • Supervised digital reputation and optimization of online presence in international environments.• • Analyzed KPIs (organic traffic, conversion, engagement) and generated insights for continuous improvement.
- Profes en Apuros (Educación)Digital Marketing Specialist & E-Commerce Specialist/November 2022 - June 2024 (1 year and 7 months)Barcelona, Spain• ● Comprehensive management of the web and e-commerce environment on WordPress and WooCommerce, including development and optimization of digital products, content maintenance, information upload, and incident support.• ● Supervision of the complete online catalog management cycle: creation, updating, and review of product pages.• ● Analysis of key KPIs (traffic, conversion, user behavior, online sales) and preparation of monthly reports with useful insights and improvement proposals.• ● Definition and implementation of actions derived from data analysis, aimed at optimizing web performance and the conversion funnel.• ● Creation and optimization of landing pages and product pages under SEO and UX/UI strategies and actions, improving organic visibility and user experience. Management of web architecture and content oriented towards organic positioning (on-page SEO), including keyword research, content optimization, and structure.• ● Management and administration of the integrated LMS, including configuration of training content, course structuring, user management, and support in the digital learning experience.• ● Administration of users, accesses, memberships, accounts, and orders, ensuring correct operation and operational security.• ● Coordination with technical IT and digital marketing teams for the implementation of improvements, incident resolution, and evolution of the digital platform.• ● Active participation in digital marketing strategy with the sales department, contributing to customer acquisition, conversion, and loyalty.
- IBM (Informática)Web Systems and Databases TechnicianFebruary 2021 - October 2022 (1 year and 8 months)Madrid, Spain• ● Administration and maintenance of application servers (IBM WebSphere, Oracle WebLogic), ensuring availability, stability, and performance.• ● Comprehensive management of incidents and alerts: analysis, tracking, and resolution, ensuring SLA compliance.• ● Deployment and configuration of new applications in production, development, and pre-production environments.• ● Administration and management of databases (Oracle, DB2, MongoDB), including maintenance and support.• ● Collaboration with development and business teams, acquiring an end-to-end vision of the web ecosystem and digital platforms.• ● Development of a solid technical foundation in web environments that later drives my specialization in digital platform management, SEO, and e-commerce.
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Education
- Degree in Audiovisual CommunicationRey Juan Carlos University2016
- Master in Digital MarketingESIC/ICEMD2019
Certifications
- Advanced English CourseEF Study Center, California2011
- Advanced Photography CourseFotoQué Photography Center2013