Freelancer profile translated to English.

Description

I help businesses build a digital presence that converts, with strategy, content, and data. I am a specialist in digital marketing and social media management with experience in the health and services sector. I combine content strategy, community management, and Meta Ads advertising with a focus on measurable results: audience growth, real engagement, and conversion.

I work with tools like GA4, Canva, and Meta Business Suite, and integrate AI into my content production workflows to work faster without losing quality.

Industry field of expertise

Languages

Spanish
Native or bilingual
English
Conversational

Workplace preferences

Can work on-site

Madrid (up to 10km)

Freelance
Community Manager & Social Media Specialist
November 2024 - Today (1 year and 9 months)
• • Comprehensive management of Instagram and Facebook: content strategy, editorial calendars, and monthly planning.
• • Creation of visual content and persuasive copywriting aligned with each client's brand identity.
• • Implementation and optimization of Meta Ads campaigns: analysis of CPM, CPC, and CTR to maximize ROI.
• • Direct collaboration with clients in defining digital strategy, KPIs, and growth objectives.
• • Active integration of AI tools (ChatGPT, Canva AI) into content production workflows.
Meta Ads AI Agents Community management Social Media Canva
XanderMed Clinic
Marketing Specialist — Digital Communication
September 2021 - June 2023 (1 year and 9 months)
Málaga, Spain
• Design and implementation of digital marketing strategy for a private aesthetic medicine clinic.
• Editorial management on the corporate website and the brand's social media.
• Development of digital strategies for attracting new patients.
• Database management, statistical reporting, and coordination of the marketing department.
La Plataforma de la Construcción
Product Marketing Specialist
April 2019 - March 2021 (1 year and 11 months)
Madrid, Spain
• • Management of promotion strategy and product communication for a leading distributor in the sector.
• • Digital catalog management on e-commerce: item registration, optimization of descriptions and attributes.
• • Design of action plans for low-rotation products: positioning, offers, and substitutes.
• • Coordination with the supplier network for product portfolio evaluation and rotation.