Freelancer profile translated to English.
Back to original languageAbout Mariam
I design and manage Social Media and Digital Marketing strategies from A to Z: audit, positioning, editorial calendar, content creation, moderation, and Ads campaigns.
My approach is both creative and data-driven: I transform the audience into an active community, then into loyal customers.
Objective: visibility, credibility, acquisition, and conversion, with clear indicators and regular monitoring.
Spanish
Native or bilingual
English
Conversational
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- FCR MediaDigital Marketing Account ManagerSOCIAL NETWORKSOctober 2021 - Today (4 years and 8 months)Brussel, BU, Belgium• MANAGING A PORTFOLIO OF KEY CLIENTS, GENERATING REVENUE AND ENSURING 80% RETENTION• TRANSLATING CLIENT BUSINESS OBJECTIVES INTO SEO, SEA, AND SOCIAL MEDIA DIGITAL MARKETING STRATEGIES• DEVELOPMENT AND MANAGEMENT OF INTEGRATED DIGITAL MARKETING STRATEGIES (SEO, SEM, CONTENT MARKETING, E-MAILING) TO ACHIEVE CLIENT OBJECTIVES
- FCR MediaDigital Marketing Telephone OperatorSeptember 2017 - October 2021 (4 years and 1 month)Brussel, BU, Belgium• PRESENTING DIGITAL MARKETING SOLUTIONS (ONLINE ADVERTISING REFERENCING, CONTENT MARKETING) BY PHONE TO POTENTIAL CLIENTS, LEADING TO A 15% INCREASE IN THE CLIENT PORTFOLIO• USING SALESFORCE CRM TO TRACK AND ANALYZE CLIENT INTERACTIONS, THEREBY OPTIMIZING SALES STRATEGIES• EXCEEDING MONTHLY SALES TARGETS BY AN AVERAGE OF 25% THANKS TO EXCELLENT MASTERY OF TELEPHONE TECHNIQUES AND KNOWLEDGE
- IPG GroupVOO Operator TrainerAugust 2015 - September 2017 (2 years and 1 month)Schaerbeek, BU, Belgium• DESIGNING AND CONDUCTING INITIAL AND CONTINUOUS TRAINING FOR ABOUT TWENTY TELEOPERATORS ON SALES TECHNIQUES, HANDLING SALES OBJECTIONS, AND CUSTOMER RELATIONSHIP MANAGEMENT• TRAINING TEAMS TO MASTER COMPANY PRODUCTS AND SERVICES WITH A MEASURABLE IMPROVEMENT IN SATISFACTION RATES• USING MONITORING TOOLS AND CALL REVIEWS TO IDENTIFY TRAINING NEEDS AND PROVIDE PERSONALIZED COACHING
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Education
- Community Management Qualification CertificateTraining Center2024Certification de qualiification Community Management
- Master in Training Engineering and CommunicationUniversity of Lille1998Master en ingénierie de formation et communication