Freelancer profile translated to English.
Back to original languageAbout Mariama
A brand is no longer just a logo, a slogan, and limited visibility. Nowadays, a brand is positioned according to the experience it offers its customers and its relevant presence on the various existing communication channels.
Let's talk about where you are and where you want to go. Together, we will get there better.
French
Native or bilingual
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- Aubade ParisCRM and Digital Marketing ManagerOctober 2018 - April 2022 (3 years and 6 months)Addison, TX 75001, USACRM: STRATEGY AND MANAGEMENT- Definition of the omnichannel CRM strategy in line with the commercial plan- Daily monitoring of the animation plan for the different channels (360° view): newsletters, SMS, catalog, mailing- Reporting and analysis- CRM project management LOYALTY PROGRAM:- Development of the loyalty strategy and implementation SOCIAL NETWORKS: Supervision of the implementation of the social media strategy (Instagram, Facebook, Pinterest, and Twitter) and definition of SEA objectives:- Management of a specialized agency- Objective setting- Weekly performance monitoring MANAGEMENT:- Management of the CRM & Digital budget (and photo shoots)- Team management: one person in charge of content and social media, one person in charge of relationship marketing
- ATYPIQUEIndependent EntrepreneurJanuary 2022 - Today (4 years and 5 months)Bd Périphérique, Paris, FranceLet's create tomorrow's content. Let's be avant-garde and atypical. Podcast for ambitious women leaders. https://podcast.ausha.co/atypique-coaching
- BOUCHARACRM ManagerJanuary 2018 - August 2018 (7 months)Île-de-France, FranceManagement of commercial offers:• Setup of commercial operations and monitoring of in-store deployment. Fast-paced: 2 operations per week• Coordination with communication and merchandising teams on communication implementation Management of email, SMS, and mailing campaigns:• Management of the emailing communication schedule and commercial pressure• Management of all emailing activities: creative brief, content, targeting• Management of SMS campaigns: content writing• Management of mailing campaigns: message and target verification• Monitor the effective sending of communications (emails, SMS, mailing)• Brief and coordination with the graphic designer on email creatives• Recommendations on improvement levers for newsletters and other campaigns, and targeted actions to implement Analysis and reporting• Reporting on commercial actions carried out and email campaigns sent• Analysis of results and weekly presentation• Use of Google Analytics Database Management• Management of loyal customer database and newsletter opt-ins CRM Strategy• Proposals on the CRM strategy to be deployed as part of the 2018 marketing plan• Competitive intelligence and recommendations Project Management• Proposals on the CRM strategy to be deployed as part of the 2018 marketing plan• Qualification of the customer database through the store network• PRM• Enrichment of the customer database through partnerships• Prospecting of an external database• Implementation of GDPR law• Work with IT teams Management:• Agency coordination
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Education
- SEO Web WriterWeb Writing Training2022Redacteur Web SEO
- Master of ScienceIAE Aix-en-Provence2013Master of Science (MSc) Services Management & Marketing, Marketing & Management