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Malt Strategy
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Malt Tech Trends 2026
Mariama DiabyMD

Mariama Diaby

Supermalter

Digital Marketing Project Manager

€400/day
14 projects
Paris, FR
3-7 years
Digital Marketing
Project Manager
Digital Communication Strategy
Web Project Management
Digital Marketing Consultant

Average response time: 1 hour

Freelancer profile translated to English.
Back to original language

About Mariama

Digital marketing project manager and project management expert since 2019, I offer my services for missions focused on digital communication strategy and effective management of all your projects.

Are you looking to refine your digital communication strategy?
Do you want to optimize your project management?

I am the digital marketing and project management project manager you need!

Here are the missions I regularly carry out:

Digital Marketing Project Manager📈
  • Complete action plan for your digital communication strategy - Roadmap
  • Optimization of the in-page digital communication strategy
  • Digital editorial strategy
  • Content optimization for digital marketing
  • Off-page digital presence strategy
  • Steering of the netlinking strategy

Web Project Manager🚀
  • Audit of your current web strategies
  • Implementation of web projects
  • Web project management
  • Lead generation (prospects) via the web

Not everyone can master digital communication strategy and web project management.
That's why it's crucial to call on an experienced digital marketing and web project management project manager.
My role is to refine your digital communication strategy and ensure effective management of your web projects.

🚀Methodology for Web Project Management🚀
  • Audit of your current web strategy
  • Implementation of web projects
  • Monthly web project management

Looking for an expert in digital communication strategy?

Want to improve your web project management?

My clients value the quality of my advice, my respect for deadlines, and the rigor of my methods.

Feel free to contact me to discuss it, I respond in less than an hour!
E-commerce

  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Conversational

Can work on-site
Paris (up to 50km)

Experience

  • Rexel France Asmae
    Malt logoOn Malt
    E-commerce Project Manager
    E-COMMERCE
    October 2025 - June 2026 (8 months)
    Paris 17, France
    • Digital Marketing Campaign Component:
    o Implementation of the web marketing campaign schedule
    o Creation of campaign briefs for service providers (webmaster/communication agency)
    o Validation of web assets (banner, web page, emailing) with all stakeholders
    o Integration of assets into the website's CMS and verification of proper functioning on all devices (computer, mobile, tablet)
    o Transmission of budget elements internally for invoicing marketing services
    o Project Manager role
    o Web project management via SAP Smart Edit
    o Creation of the digital communication strategy

    • Performance Tracking Component:
    o Creation of analytics reports for campaigns internally and externally
    o Analysis of KPIs, identification of deviations from objectives, and proposal of improvement areas in collaboration with the person in charge of web analytics.
    o Collaboration with Digital, category manager, commerce, and IT teams to evolve the experience with the person in charge of customer journeys.

    • Rich Content Component:
    o Adherence to the market marketing editorial line for all content created
    o Highlighting personalized marketing content to clients to improve the web experience.
    o Performance monitoring and proposal of improvement areas for continuous evolution.
    CRM CMS Google Analytics Digital Communication Strategy Web Marketing Strategy
  • LCL
    Digital Content Creator
    BANKING AND INSURANCE
    March 2023 - May 2024 (1 year and 3 months)
    - Production of static posts in the desired format
    - Briefing with operational teams
    - Delivery monitoring
    - Monthly social media activity reporting (results analysis and recommendations)
    - Design and copywriting for publications
    - Editorial calendar proposal
    - Content marketing on Instagram
    - Digital marketing via LinkedIn
    - Social media management
    Content Marketing digital marketing Social Media
  • Rexel France
    E-commerce Project Manager
    E-COMMERCE
    April 2022 - January 2024 (1 year and 10 months)
    Paris, France
    • Digital Marketing Campaign Component:
    o Implementation of the web marketing campaign schedule
    o Creation of campaign briefs for service providers (webmaster/communication agency)
    o Validation of web assets (banner, web page, emailing) with all stakeholders
    o Integration of assets into the website's CMS and verification of proper functioning on all devices (computer, mobile, tablet)
    o Transmission of budget elements internally for invoicing marketing services
    o Project Manager role
    o Web project management via SAP Smart Edit
    o Creation of the digital communication strategy

    • Performance Tracking Component:
    o Creation of analytics reports for campaigns internally and externally
    o Analysis of KPIs, identification of deviations from objectives, and proposal of improvement areas in collaboration with the person in charge of web analytics.
    o Collaboration with Digital, category manager, commerce, and IT teams to evolve the experience with the person in charge of customer journeys.

    • Rich Content Component:
    o Adherence to the market marketing editorial line for all content created
    o Highlighting personalized marketing content to clients to improve the web experience.
    o Performance monitoring and proposal of improvement areas for continuous evolution.
    Project Management Communication teamwork Problem Solving CRM Competitive Intelligence project manager digital marketing Digital Marketing Strategy Web Marketing Strategy Digital Communication Strategy Web Project Management CMS
Check out Mariama's experience

Reviews

5.0

Out of 1 rating

A

Asmae

Responsable marketing digital - Rexel France Asmae

Reviewed on 7/11/2026

I have been collaborating with Mariama Diaby for several years on various digital projects. Throughout these collaborations, she has always demonstrated great professionalism, excellent organization, and a real sense of responsibility. Her mastery of project management, her responsiveness, and her ability to coordinate different stakeholders are real assets. Discussions are always fluid, constructive, and focused on finding solutions. It is a pleasure to work with Mariama, whom I recommend without hesitation for her seriousness, her commitment, and her expertise in digital and e-commerce project management.

Recommendations

AT
Olivier RibouetOR
Guillaume BocquetGB
+1
Asmae Tahari and 3 other people have recommended Mariama

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Education

  • Master in Digital Marketing & E-business
    INSEEC
    2021

Certifications

  • Master Digital Marketing
    INSEEC
    2021
    Digital Communication Strategy Project Management Web Project Management Digital Marketing Project Manager

Skill set

Content Marketing
Digital Transformation
Marketing
Web Marketing
E-commerce Strategy
Web Marketing Strategy
Visual Communication
SEO
Wordpress
SEA
Traffic Acquisition
Conversion
Adobe Photoshop
CRM
Social Media
Emailing
SEO Web Writing
Inbound Marketing
SMO
LinkedIn Marketing
Instagram Marketing
Facebook Marketing
Digital Communication
Sponsored Links
Google Search Console
Google AdWords
Web Analytics
B2B
Communication
E-commerce
Agile Method
Change Management
Consulting
Communication Strategy
Functional Specifications
Email Marketing
traffic acquisition
CMS
Project Management
teamwork
Problem Solving
Competitive Intelligence
Digital Marketing Strategy
Web Marketing Strategy
Reporting
communication
Digital Project Manager

Categories