MAFreelancer profile translated to English.
Back to original languageAbout Mariam
Looking for someone who doesn't just post, but thinks? I am a marketing professional with experience in retail, e-commerce, and digital content. I have collaborated with SMEs and renowned brands like Fnac, developing everything from content strategies to point-of-sale campaigns and budget management.
🔍 I master tools like WordPress, Elementor, Google Ads, and Sendblaster, and I have an SEO approach to everything I write. Additionally, I love translating data into decisions: reports, dashboards, and competitor analysis are part of my daily language.
💡 My goal? To help brands connect with their audience authentically, efficiently, and creatively. If you need someone who understands marketing from strategy to execution, with empathy and good humor: let's talk.
Spanish
Native or bilingual
English
Conversational
Remote only
Primarily works remotely
Experience
- FNACRETAIL MEDIA TECHNICIANOctober 2024 - April 2025 (6 months)Madrid, Spain• Management and optimization of digital campaigns for over 50 brands such as Samsung, LEGO, Disney, and JBL, maximizing their impact.• Development of personalized marketing strategies according to each client's needs.• Coordination of omnichannel campaigns (physical and online store) to ensure an integrated experience.• Analysis of sales and competitor KPIs to optimize strategies and improve results.• Supervision of marketing materials in stores and digital platforms to ensure their correct implementation.• Creation of offline and online marketing proposals with partnerships like Criteo.
- SAVOIR FAIREECOMMUNICATION TECHNICIANApril 2024 - September 2024 (5 months)Madrid, Spain• Management and creation of content for the agency's social media, strengthening its digital presence.• Development of communication plans in collaboration with clients, adapted to their strategies and objectives.• Writing and dissemination of press releases in media such as El País, La Vanguardia, and Telecinco.• Search and management of strategic contacts (press and renowned sommeliers like DiverXO and Coque) for collaborations and media coverage.• Organization and logistics of corporate events, ensuring their success and visibility.• Analysis of social media impact, optimizing communication strategies.
- INFOSERDIGITAL MARKETING TECHNICIANSeptember 2023 - January 2024 (4 months)Madrid, Spain• Creation and management of content for social media, increasing visibility and engagement.• Development and optimization of websites and blogs on WordPress and Canva.• Writing of SEO-optimized articles, improving organic positioning.• Implementation of SEO strategies and web traffic analysis with tools like Semrush and Google Analytics.• Hosting management and web maintenance, ensuring performance and security.
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Education
- MÁSTEREAE Business School2025MÁSTER