Freelancer profile translated to English.
Back to original languageAbout María Luisa
Graduate in Advertising and Public Relations with a postgraduate degree in Digital Communication and Social Media. Lover of social networks. Community manager and social media manager for various brands. I also work as a business developer and business development. Sorry, organized and perfectionist. I build Shopify websites from scratch. Proficient in WordPress.
Spanish
Native or bilingual
English
Fluent
Can work on-site
Madrid (up to 50km)
Experience
- CooltraGrowth ManagerTRANSPORTATIONMarch 2022 - Today (4 years and 4 months)Madrid, Spain
- Marietas BakeryCEO and Brand ManagerHOSPITALITYMay 2020 - February 2022 (1 year and 9 months)Madrid, SpainCEO and co-founder of Marietas Bakery, a startup in the food sector (pastry) focused on selling artisanal cookies with original and sustainable packaging, through digital channels (web and social media).Marietas Bakery has also managed to be present in the 4 main delivery companies in Spain (Glovo, Uber Eats, Deliveroo, and Just Eat) with a quite good conversion rate, especially in the first two, and over 10,000 orders.Through our website, in less than two years, we have achieved total sales of over €20,000, with a conversion rate of 2%.In addition to the typical CEO duties, which my partner and I have been carrying out, I was also in charge of Marketing and Advertising (both organic and paid), performing all tasks related to our social networks and sales channels, contact with influencers, creation and implementation of the paid social strategy in FB ADS and Google ADS, and a long etcetera...
- AdglowDigital Account ManagerAugust 2019 - November 2020 (1 year and 3 months)Development of Display, Email Marketing, and Branded Content proposals. Cost negotiation (CPM, CPC, CPL, CPV) with publishers for proposal negotiation. Daily relationship with media agencies (Publicis, Dentsu Aegis, GroupM, IPG...). Definition, control, analysis, and optimization of Paid Social campaigns. Reporting and billing control for accounts.
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Education
- Postgraduate in Digital Communication and Social MediaInesdi Business School2019Postgrado en Comunicación Digital y Social Media
- Official Degree in Advertising and Public RelationsSpain Business School2017Grado oficial en Publicidad y Relaciones Públicas
Skill set (7)
Categories
- Other