Maria Lucia Saavedra

Business Development | Event Sales | Event Project Management | Marketing

Launching a project. Structuring an offer. Conquering a market. Strengthening a team for a key phase. This is where I bring the most value.

A hybrid profile — strategic and highly operational — I step in where both thinking and doing are required, with no warm-up time, delivering concrete results from the first weeks.

→ B2B & B2C Sales Development — pipeline, multichannel prospecting, closing, key account loyalty (CAC40, SBF120, institutions, agencies)

→ Offer Structuring — transforming a service into a clear, desirable, and marketable offer

→ Event & Seminar Sales — from strategy to venue selection, including supplier coordination

→ Event Management — project management, organization of corporate and private events, all formats (up to 1,000 participants), production support

→ Strategic & Operational Marketing — positioning, activation plan, field and digital coordination

→ Multicultural Marketing — positioning, activation plan, field coordination, community building, Latin American and Spanish-speaking, and African markets.

Sectors:hospitality, corporate events, MICE, luxury, consumers, trade shows, etc.

What sets me apart: I've been through the entire process — client-side major accounts, marketing agency, event venue sales manager, freelance consultant. It's not about being scattered. It's about a 360° understanding of customer relations, sales, and events. I understand what a major account wants because I've been there. I know what an agency expects because I've worked there.

Bilingual French / Native Spanish speaker, accustomed to international and demanding environments.