Maria Lagunas

Marketing and communication professional with a creative and strategic focus.

I began my career with a higher vocational training in Marketing and Advertising, where I acquired a solid theoretical and practical foundation thanks to a dual training model. Currently, I am expanding my knowledge in Digital Design and Creations at the UOC, which allows me to combine my academic development with my work experience to continue growing in the field of communication and design.

In my current role in Alberch's marketing department, I manage several key aspects such as:

Social media: Planning and execution of campaigns with a specific focus for each platform (LinkedIn, Instagram, and Facebook), adapting content according to follower preferences to maximize engagement.

Internal and external communication: Facilitating communication between the different stores distributed throughout Catalonia, ensuring a clear and efficient flow of information.

Supplier relations: Maintaining fluid and efficient communication to coordinate projects and campaigns.

Event planning and management: From the initial idea to execution, ensuring a positive impact aligned with the brand identity.

Signage and graphic material design: Creation of offers, catalogs, brochures, and other graphic materials to effectively communicate the company's value proposition.

My goal is to continue learning and adding value through innovative and effective strategies in communication and digital marketing. I am open to new opportunities that allow me to grow professionally and personally.