Freelancer profile translated to English.

Description

I am a specialist in brand and digital marketing strategy, helping companies build brands with a solid identity, differentiate themselves in competitive markets, and turn their communication into a growth tool.

I work from strategy to execution, developing brand positioning, marketing plans, content strategies, digital campaigns, and creative direction so that each action has a purpose and is aligned with business objectives.

I have worked with fashion, hospitality, and lifestyle brands, participating in projects for branding, Meta Ads, social media strategy, collaborations with other brands, and customer experience optimization.

Furthermore, I am particularly interested in the application of Artificial Intelligence to marketing and business processes, helping companies integrate tools and automations that improve efficiency and decision-making.

I can help you with:

Brand strategy and positioning.
Digital marketing and growth plans.
Content strategy for social media.
Creative direction for campaigns and photoshoots.
Meta Ads and performance analysis.
Launch strategies for e-commerce.
Market research and competitor analysis.
AI integration in marketing processes.

My goal is to develop strategies that not only generate visibility but also contribute to the sustainable growth of each business.

Industry field of expertise

Languages

English
Native or bilingual
Spanish
Native or bilingual
Catalan
Native or bilingual
Dutch
Basic
French
Basic

Workplace preferences

Can work on-site

Ibiza (up to 50km)

Es Cultus
Marketing & Brand Strategy Manager
April 2026 - Today (4 months)
Ibiza, Spain
Responsible for the development and execution of the brand and marketing strategy for Es Cultus, an artisanal fashion and design firm with a presence in Ibiza and Cádiz. My work covers building brand positioning, creative direction of communication, and planning actions to strengthen its identity and growth.

My responsibilities include:
Development of brand strategy and positioning.
Planning and management of the content calendar for social media.
Creative direction of photoshoots and visual campaigns.
Management of Meta Ads campaigns and results analysis (KPIs, CTR, CPC, CPM, ROAS).
Design of the e-commerce launch strategy.
Development of collaborations with hotels, restaurants, influencers, and related brands.
Definition of the customer experience in both physical stores and the digital environment.
Design of branding materials, packaging, labels, and merchandising elements.
Competitor and industry trend analysis to identify growth opportunities.
Coordination of communication projects and alignment of the brand's visual identity.
Digital Marketing Strategy Branding Creative Direction Brand Strategy Business Development
Hard Rock Hotel
Digital Marketing
April 2023 - September 2023 (5 months)
Ibiza, Balearic Islands, Spain
Management and distribution of digital content across different platforms, with a special focus on social media channels. Analysis of performance metrics to create strategies that improve the company's digital presence and increase customer engagement.