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María José LidueñaMJ

María José Lidueña

Project Manager | Digital Marketing & Strategy

€600/day
Madrid, ES
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About María José

Digital PM with over 5 years of experience leading transformation projects for Endesa, Sanitas Mayores, and Repsol. I have coordinated teams of up to 8 people and managed over 50 simultaneous projects using Agile methodology.

I specialize in translating business objectives into concrete execution plans — from briefing to results — with a focus on KPIs, profitability, and delivery quality.

I work with medium and large companies that need structure, strategic criteria, and real execution in their digital projects, without hiring a full-time employee.

Available for digital PM projects, strategy consulting, and coordination of multidisciplinary teams.

Remote or Madrid
  • Spanish

    Native or bilingual

  • English

    Fluent

  • German

    Basic

Can work on-site
Madrid (up to 50km)

Experience

  • La Torre Wallace S.L
    ACCOUNT EXECUTIVE
    RETAIL (LARGE RETAILERS)
    July 2022 - July 2025 (3 years)
    Management and coordination of resources for the launch of end-to-end digital campaigns. Scenario estimation and strategy design to ensure project profitability, as well as results reporting. Working with clients such as Endesa or Sanitas Mayores.
    Project Management Digital Marketing Strategy Customer Service B2B B2C
  • Sh Marketing
    DIGITAL PROJECT MANAGER
    March 2022 - May 2022 (2 months)
    Strategic direction of digital marketing projects and coordination of the PM department members.
    Project Management Digital Marketing SMEs Strategic Marketing Strategy and Operations Consulting
  • NeoAttack
    PROJECT MANAGER
    May 2021 - February 2022 (9 months)
    Leadership of digital marketing projects for clients such as Sanitas, or PHS Serkonten. Strategic planning and analysis of projects, management, team supervision, and continuous KPI analysis.
    Marketing Project Management Project Management Team Management Budget Management

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Education

  • UNED - FACULTY OF PSYCHOLOGY
    2023
  • Executive Master
    IEBS BUSINESS SCHOOL
    2021
    Executive Master en

Skill set

Categories