Maria Josefina David

Performance-driven Media Buyer with 3 years of agency experience managing multi-platform campaigns for e-commerce (mattresses, home goods, appliances, furniture, beauty and skincare, travel), apps, and lead generation brands across Latin America. I specialize in scaling paid acquisition across Meta Ads, Google Ads, TikTok Ads, and DV360, with hands-on experience in CTV, DOOH, and retail media.

I've managed seven-figure monthly budgets and led regional campaigns spanning multiple Latin American markets, including a multi-country project across seven LATAM countries. My focus is full-funnel strategy: I plan campaigns from awareness through conversion, run continuous A/B testing on creatives and audiences, and build custom dashboards to track performance at a granular level, from CPM and hook rate to ROAS and CPA.

Beyond the numbers, I'm an organized, proactive, and curious person. I like to go beyond what's immediately visible and add value wherever I can, and I make a point of staying up to date with industry trends rather than relying on what worked last year. I'm analytical by nature, I like backing decisions with data and testing new ideas rather than assuming. I believe clear communication and transparency with clients are key to a good working relationship, not just good execution. I take deadlines seriously and commit fully to every account I manage, whether that means a quick fix or a full strategy rebuild.

Fluent in English and open to remote work with international clients.