About Maria Isabel
I have managed and optimized 40+ WordPress websites, handling everything from setup to ongoing maintenance, performance, UX improvements, and SEO compliance.
With skills in HTML, CSS, data analysis, and web operations, I turn insights into actionable improvements. I’ve worked closely with UX designers, SEOs, and development teams to deliver user‑focused, high‑performing digital experiences.
I am familiar with tools such as Google Analytics, GTM, Ahrefs, SEMrush, Screaming frog, and CMSs like WordPress, Drupal, and Icecube.
A key highlight of my career is helping small businesses who are new to websites or web optimization in general. I make the process simple, unintimidating, and transparent—guiding them to improve visibility, increase views, and support their growth.
Spanish
Native or bilingual
English
Native or bilingual
Can work on-site
Antwerp (up to 50km)
Experience
- FreelanceWeb managerFebruary 2024 - Today (2 years and 4 months)Brussels, BelgiumProvide end‑to‑end website management and digital support for clients, with a focus on clarity, reliability, and measurable results. Specialized in building, maintaining, and optimizing WordPress websites for small businesses, entrepreneurs, and organizations looking for simple, effective web solutions.Key Responsibilities
- Build and maintain WordPress websites, including theme setup, customization, plugin management, and performance optimization.
- Use Google Analytics to track traffic, user behavior, and engagement, translating data into clear insights and practical recommendations.
- Adjust visual elements using Adobe Photoshop to ensure a polished and consistent brand presence.
- Create reports, dashboards, and planning sheets using Microsoft Excel to support decision‑making and long‑term website growth.
- Lead web projects from concept to launch, ensuring smooth communication, timely delivery, and clear guidance for clients through strong project management practices.
- Educate clients who are new to web optimization, simplifying complex concepts and helping them understand how to grow visibility and attract more visitors.
- Ensure websites follow UX best practices, SEO fundamentals, accessibility guidelines, and secure maintenance protocols.
- Eu Business SchoolWebsite managerEDUCATION AND E-LEARNINGMay 2022 - January 2024 (1 year and 8 months)Barcelona, Spain- Supervise the functionality of the website while evaluating its performance.- Develop, maintain and update contents. Manage EU Business School's CMS, working with developers, designers and editors to ensure it's meeting the needs of the organization.- Perform content audits to identify gaps and redundancies in the site content.- Support the SEO and UX team: analyzing data to learn how users interact with the sites, correcting bugs and optimizing the sites.
- SETROITécnica de operaciones de posicionamientoMay 2021 - May 2022 (1 year)Barcelona, Spain
- Manage daily digital positioning operations, including content uploads, publication verification, and quality control.
- Monitor publication timelines, update statuses, and coordinate with internal teams such as writing, review, or distribution.
- Provide support to clients via email, chat, or phone, offering clear, professional, and results‑oriented assistance.
- Analyze performance metrics and prepare simple reports on reach, visibility, and publication effectiveness.
- Guide clients who are unfamiliar with positioning strategies, explaining processes in simple, non‑technical terms.
- Identify issues (publication errors, broken links, visibility problems) and manage their resolution end‑to‑end.
- Ensure each client receives transparent, friendly service aligned with their digital growth objectives.
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Education
- Grado en Ingeniería InformáticaUniversitat Oberta de Catalunya
- Postgrado especialización seo, SEOSeoworking Escuela Seo de Barcelona2021Postgrado especialización seo, SEO
Certifications
- Examen de SEO Toolkit de SemrushSemrush2021
