Freelancer profile translated to English.

Description

Hello!

I am Maria Inês Rebelo, founder and Creative Director of the Pássaro Amarelo (Yellow Bird) brand.

Born in 1985 in Portugal, I have transformed my passion for writing into a professional tool to help people, brands, and projects articulate clear messages, build trust, and strengthen their visibility.

I work multilingually in Portuguese, English, and German, supporting you in areas including:

SERVICES:

Content Writing & Copywriting

Creation of articles, blog posts, website texts, and editorial content that clearly position your brand and reach your target audience.

Content Strategy & Storytelling

Development of communication strategies and storytelling concepts that strengthen brand identity, visibility, and trust in the long term.

SEO-Optimized Content

Structuring and optimizing texts with targeted keyword integration to improve your online visibility.

Virtual Assistance & Back-Office

Support with administrative and communication tasks with over 15 years of experience in international back-office.

Self-Publishing Consulting

Guidance and advice for authors who wish to self-publish their books.

EXPERIENCE:

I have collaborated with international brands such as Pearls of Portugal (Porto) and supported projects in tourism, digital storytelling, and SEO content optimization.

Additionally, I worked as an Executive Assistant at BindTuning (Vila do Conde, Portugal). My responsibilities included calendar and meeting coordination, internal and external communication, business travel organization, and administrative and organizational support to ensure the smooth running of company processes.

Industry field of expertise

Languages

Portuguese
Native or bilingual
German
Fluent
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

BindTuning
Executive Assistant & Virtual Assistant
DIGITAL AND IT
September 2025 - Today (11 months)
Vila do Conde, Portugal
• Supporting management in daily operations, including calendar and meeting coordination

• Organizing and preparing internal and external communication processes

• Managing business travel and collaborating with travel agencies to optimize travel planning
• Coordinating internships, contract administration, and database maintenance
• Interface management between different teams, partners, and suppliers to ensure smooth operations

• Providing administrative and organizational support to increase efficiency and productivity
Communication Branding Virtual Assistant Personal Assistance Executive Assistant
Pearls of Portugal
Content Writer & Content Strategy Consultant
HOSPITALITY
August 2024 - December 2025 (1 year and 4 months)
Porto, Portugal
• Creating multilingual content (Portuguese, English, and German) for digital platforms with a focus on tourism, culture, and authentic storytelling

• Developing articles, blog posts, and editorial content in line with brand strategy and target audience engagement

• SEO optimization of content, including keyword research, content structuring, and improving online visibility

• Collaborating with an international team to strengthen digital brand presence and promote Portuguese culture and travel experiences

• Supporting content strategy to enhance reach, engagement, and brand positioning
Portuguese Portuguese Blog article Content Creation Brand Content
Gründerin & Creative Director
Content Creator / Author / Virtual Assistant
IMPORT AND EXPORT
December 2023 - Today (2 years and 8 months)
Braga, Portugal
Founder & Creative Director - Pássaro Amarelo (Yellow Bird)
12/2023 - Present | Braga, Portugal

Leading a human-centered writing and communication brand
Creating original content for brands, cultural projects, and independent authors
Developing articles, proposals, and editorial materials in line with storytelling strategies
Strengthening brand positioning and enhancing visibility in multilingual markets (Portuguese, English, German)
Collaborating with international brands like Pearls of Portugal (Porto)
Supporting digital storytelling, content strategy, and SEO through keyword optimization and content structuring
Developing and managing content for LinkedIn, social media, blogs, landing pages, and newsletters
Leading a small digital marketing team and collaborating closely on Google Ads campaigns for performance optimization
Building an ecosystem of digital products and courses to expand brand reach and long-term positioning
Core competencies:
Copywriting, content strategy, creative concept development, SEO optimization, multilingual content adaptation, cultural context localization, brand voice consistency, cross-functional teamwork, client communication, and international market engagement
Portuguese Books Communication Copywriting Virtual Assistant