Freelancer profile translated to English.
Back to original languageAbout Maria Florencia
I am a results-oriented and highly organized professional. I specialize in Paid Media on Meta Ads and enjoy working methodically: planning, executing, measuring, and constantly optimizing.
I am characterized by clear communication, meticulous follow-up, and commitment to deadlines. Additionally, I am self-taught, curious, and proactive: I like to learn, research, and propose improvements for campaigns to evolve.
I seek to join teams where I can contribute execution and continuous improvement, and continue to grow in performance.
Spanish
Native or bilingual
Portuguese
Fluent
English
Conversational
Remote only
Primarily works remotely
Experience
- Izel NetworksProject Manager (Remote)January 2021 - January 2024 (3 years)Córdoba, Córdoba Province, ArgentinaResponsible for leading the planning, organization, coordination, and implementation of modifications on websites maintained by the agency. I collaborate closely with the programming team, assisting in the layout and development of functionalities to ensure the smooth and efficient execution of projects.
- FreelancePaid Media Specialist and Creative DesignerJanuary 2021 - Today (5 years and 7 months)Córdoba, Córdoba Province, ArgentinaComprehensive management of campaigns on Meta Ads: configuration, funnel structure, segmentation, and continuous optimization. Creation of creatives in Canva for ads (static, carousels, stories, and Reels pieces), adapted to brand and objective.• Analysis and performance improvement based on metrics (CPC, CPM, CTR, CPA) and budget control.• A/B testing of creatives and copy; rapid iteration of variants to identify winners and scale.• Implementation of WhatsApp flows for lead generation and follow-up, prioritizing the quality of inquiries/leads.• Coordination of web projects: planning, task tracking, delivery times, and client communication.• Work with technical teams to implement improvements and functionalities; quality control and documentation.
- WOBIContent and TV Programming CoordinatorJanuary 2011 - January 2020 (9 years)Buenos Aires, ArgentinaResponsible for planning television programming, selecting content, managing advertising, and uploading audiovisual material, ensuring regulatory compliance and coordinating with production teams and external suppliers.
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Education
- Performance Marketing and Meta AdsAcademia de Valentina Ensinck2022Performance Marketing y Meta Ads
- Implementation and Management of Artificial IntelligencesProgramo mi futuro2024Implementación y manejo de Inteligencias Artificiales