María Fernández Martín

Design and implementation of digital marketing strategies integrating SEO as a key part of organic growth.

I work on optimizing search engine visibility through SEO audits, keyword research, and content planning focused on search intent, connecting organic traffic with business objectives.

Consulting on communication campaign optimization, media planning, and branding initiatives development. Supervision of CRM projects, data analysis, audience segmentation, and email marketing campaign automation.

Definition and execution of content strategies (SEO and social), including copywriting and content tailored for Instagram, TikTok, Facebook, and YouTube, seeking consistency across channels and content leverage in different formats.

Social media coordination, influencer collaborations, and content management. Advice on event planning and execution to improve customer experience and generate engagement.

Collaboration with brands and startups to identify growth opportunities, improve organic positioning, and optimize the return on investment for their digital actions.

Definition, control, and safeguarding of the brand image of Malinche, el musical, in all communication areas. Development, execution, and control of the media plan for Malinche, and subsequent analysis of results, in collaboration with the media agency/suppliers and specific media outlets. Control of the budget allocated to the Digital Marketing department and distribution of the annual allocation for media and special actions. Campaign design, briefing preparation, and supervision of creative assets in collaboration with the creative and design departments. Proposal and management of the development of marketing events and special actions. Active liaison with partners/sponsors and strategic/commercial partners for reporting relevant information and leveraging synergies by establishing joint actions in communication and visibility for the musical. Management of international digital campaigns and collaborations with influencers in the cultural and entertainment sector. Active participation in research projects developed by Malinche, the musical S.L. on consumer habits and potential new musical franchises, among others.

Execution of design and fashion events for the general public at the most important independent market nationally (with over 20,000 attendees per edition). Direction of the marketing and communication department, definition, and supervision of the online + offline marketing and communication plan for the Design Market. Sponsorship acquisition, PR management, budget control, and supplier negotiation. Booking of artists and programming of suitable content for each edition (concerts, exhibitions, activities, workshops, talks, among others). Execution, supervision, and optimization of online and offline campaigns: SEO, content strategies, email marketing, Paid Media, influencer marketing, outdoor advertising, among others. Website development and other social media channels.