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Maria Fernanda Perez EscuderoMF

Maria Fernanda Perez Escudero

E-commerce and Catalog Manager

€150/day
Buenos Aires, AR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Maria Fernanda

I am a graphic designer (UBA) with over 20 years of experience managing operations and sales in a family-owned industrial company in the wood sector. I specialize in everything a catalog needs to sell well: uploading technical data sheets, writing descriptions that convert, editing images with Canva and Photoshop, and managing publications on MercadoLibre and other marketplaces.

My differentiator is that I understand products from the inside out. I have real experience in the furniture, wood, and materials industry – which allows me to write about technical products with precision and clarity, without generalizations.

I can help you with:
- Product catalog loading and optimization
- Writing technical descriptions that sell
- Product photo editing for e-commerce
- Operational coordination and digital customer service

Spanish citizen (EU) · Available for immediate remote work ·
  • Spanish

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • MADERSIC SRL
    Head of Operations, Administration, and Sales
    ARCHITECTURE AND URBAN PLANNING
    January 2005 - Today (21 years and 5 months)
    Buenos Aires, Argentina
    Comprehensive management of catalogs on MercadoLibre and Facebook Marketplace: uploading, technical writing, photo editing, and query follow-up.

    Sustained top rating. Team coordination of up to 18 people (production, workshop, sales, and administration). ! Complete financial administration: budgets, collections, payments, bank reconciliations, invoicing, and payroll settlement. ! Management of purchases and technical supplies (sourcing), stock control, and supplier relations. ! Supervision of CNC production: cutting and routing of melamine and MDF for industrial clients. ! Liquidation of assets and inventory through digital sales in crisis contexts, recovering operating capital.
    Content Writing E-commerce Mercado Libre
  • Ex Buenos Aires Design • · SINCOP/CEMA
    Operations Coordinator
    January 2018 - January 2020 (2 years)
    Temporary management of the commercial property as commissioned by the Government of CABA, through the Chamber of Wood Entrepreneurs.
    ! Co-direction of administration during the concession transition between IRSA and the sectoral Chamber. ! Management of maintenance, security personnel, and operating budget with limited resources. ! Institutional coordination between the administration, tenants, and the City Government. Project completed on time.
  • Marcos Pérez e Hijos SRL
    Administrative Assistant
    January 1998 - January 2005 (7 years)
    Family business: wooden windows and commercial installations for brands like Garbarino, Adidas, and Dexter.
    ! Invoicing, bank reconciliations, customer service, and general administrative support.

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Education

  • Graphic Designer
    University of Buenos Aires – FADU
    2010
    Diseñadora Gráfica
  • High School Diploma
    Colegio Almafuerte
    1997
    Bachiller

Categories

  • Other