About Maria Fernanda
Spanish
Native or bilingual
English
Native or bilingual
French
Conversational
Experience
- FREELANCEPhotographer & Content CreatorFebruary 2025 - Today (1 year and 4 months)Paris, FrancePre-Production
- Creative concept development aligned with brand identity
- Moodboard creation to define visual direction and tone
- Artistic direction and styling guidance
- Planning and organization of shoots (logistics, props, sets, timelines)
Production- High-quality product photography (cosmetics, fragrances, jewelry)
- Content creation for digital platforms (social media, websites, campaigns)
- On-set direction to ensure visual consistency and storytelling
Post-Production- Professional photo editing and retouching
- Video editing for short-form content (Reels, TikToks, ads, etc.)
- Optimization of assets for various digital channels
Content & Creative Strategy for Brands- Development of content pillars and visual storytelling strategies
- Planning and executing content calendars
- Aligning creative outputs with brand goals and audience engagement
- Dsm - Firmenich Neully SurMARKETING & GRAPHIST FINE FRAGRANCE ASSISTANTOctober 2024 - Today (1 year and 8 months)France
- Visual Design & Client Projects: Develop on-brand visual assets for luxury clients (Puig, Coty, L'Oréal, Kering), following each brand's graphic identity and aesthetic standards.
- Digital & AI-Driven Creation: Utilize Adobe Photoshop, Lightroom, and AI tools for innovative image creation, enhancing the creative appeal and originality of project visuals.
- Storytelling & Naming: Support storytelling and name development for fragrance launches, contributing to memorable brand narratives.
- Benchmarking & Trend Analysis: Conduct competitive benchmarking and analyze trends in perfumery and consumer behavior to ensure projects are relevant and cutting-edge.
- The Different Company - CheriganCONTENT CREATOR - FULL TIMEMay 2023 - July 2024 (1 year and 2 months)Paris, France
- Creation of visual and audiovisual content for social networks, websites and enterprise visual support. From the pre-production to the post-production.
- Ai image creation New launches marketing plan Media planning: The social media calendar and feed organization.
- Analysis of the brands performance online
- Copywriting for social media
- Visual merchandising, boutique decoration, banner creation, etc.
- Participation in the events planning
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Education
- MSC Luxury Marketing and Brand ManagementRennes School of Business2024MSC Luxury Marketing and Brand Management
- UPSA Universidad Privada de Santa