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Maria Fernanda CárdenasMF

Maria Fernanda Cárdenas

Photographer & Content Creator

€250/day
Paris, FR
0-2 years

Average response time: 1 hour

About Maria Fernanda

I’m passionate about discovering innovative tools that elevate storytelling. As a photography enthusiast with a focus on cosmetics, fragrances, and jewelry, I bring a refined aesthetic to creative strategy and social media management. Always seeking fresh ways to captivate audiences and build meaningful brand narratives.

  • Spanish

    Native or bilingual

  • English

    Native or bilingual

  • French

    Conversational

Can work on-site
Paris (up to 50km)

Experience

  • FREELANCE
    Photographer & Content Creator
    February 2025 - Today (1 year and 4 months)
    Paris, France
    Pre-Production

    • Creative concept development aligned with brand identity
    • Moodboard creation to define visual direction and tone
    • Artistic direction and styling guidance
    • Planning and organization of shoots (logistics, props, sets, timelines)
    Production
    • High-quality product photography (cosmetics, fragrances, jewelry)
    • Content creation for digital platforms (social media, websites, campaigns)
    • On-set direction to ensure visual consistency and storytelling
    Post-Production

    • Professional photo editing and retouching
    • Video editing for short-form content (Reels, TikToks, ads, etc.)
    • Optimization of assets for various digital channels
    Content & Creative Strategy for Brands

    • Development of content pillars and visual storytelling strategies
    • Planning and executing content calendars
    • Aligning creative outputs with brand goals and audience engagement

  • Dsm - Firmenich Neully Sur
    MARKETING & GRAPHIST FINE FRAGRANCE ASSISTANT
    October 2024 - Today (1 year and 8 months)
    France
    • Visual Design & Client Projects: Develop on-brand visual assets for luxury clients (Puig, Coty, L'Oréal, Kering), following each brand's graphic identity and aesthetic standards.
    • Digital & AI-Driven Creation: Utilize Adobe Photoshop, Lightroom, and AI tools for innovative image creation, enhancing the creative appeal and originality of project visuals.
    • Storytelling & Naming: Support storytelling and name development for fragrance launches, contributing to memorable brand narratives.
    • Benchmarking & Trend Analysis: Conduct competitive benchmarking and analyze trends in perfumery and consumer behavior to ensure projects are relevant and cutting-edge.
  • The Different Company - Cherigan
    CONTENT CREATOR - FULL TIME
    May 2023 - July 2024 (1 year and 2 months)
    Paris, France
    • Creation of visual and audiovisual content for social networks, websites and enterprise visual support. From the pre-production to the post-production.
    • Ai image creation New launches marketing plan Media planning: The social media calendar and feed organization.
    • Analysis of the brands performance online
    • Copywriting for social media
    • Visual merchandising, boutique decoration, banner creation, etc.
    • Participation in the events planning

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Education

  • MSC Luxury Marketing and Brand Management
    Rennes School of Business
    2024
    MSC Luxury Marketing and Brand Management
  • UPSA Universidad Privada de Santa

Skill set

Categories