About Maria Eugenia
Spanish
Native or bilingual
English
Fluent
Experience
- GRUPO SAN CRISTOBALContent Management AnalystSeptember 2021 - Today (4 years and 11 months)Writing and creation of UX content for digital interfaces: landings, FAQs, and newsletters. Content management in WordPress and Angular for 7 institutional sites of the group. Visual and textual production for social media, aligning strategies with company goals. Development of SEO-optimized content, including web audits and blog writing. Collaboration with UX and IT teams to implement website improvements.
- Viva la ModaContent Management and Email MarketingJanuary 2020 - January 2021 (1 year)Conceptualization and development of weekly content for social media and blog. Production of newsletters in Mailchimp with a focus on storytelling. Constant updating of the website to reflect news and maintain relevance.
- NZR SA de comunicaciónProduction Manager / BTLMarch 2017 - November 2018 (1 year and 8 months)Planning and supervision of advertising campaigns, ensuring compliance with deadlines and standards. Coordination of teams for graphic, audiovisual productions, and events. Development of communication strategies for clients such as McDonald's and Banco de Alimentos de Rosario. Procurement management and cost optimization through negotiations with local and national suppliers.
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